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The Super Cool designed by Studio Alto

Logotype designed by Studio Alto for Australian mobile retail experience The Supercool

The Super Cool is an Australian mobile retail experience that sells an eclectic and affordable mix of everyday household objects from both local and international designers. Their identity, created by Melbourne-based agency Studio Alto, resolves the brand’s vision of accessible design and quirky shopping experience with a hand drawn vintage aesthetic.

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Roc Noir designed by 400

Logo designed by 400 for Roc Noir, a UK boutique retailer of high quality Ski equipment

Roc Noir is a UK ’boutique’ retailer of high quality Ski equipment, that mixes knowledge, service and hand selected products for sport enthusiasts. Their identity, designed by London based brand and design consultancy 400, takes its cues from rock carved letter-forms and marries this with bold geometric forms to resolve and emphasise the personal service, quality and utilitarian nature of the brand.

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Claxton Projects designed by Berg

Logotype designed by Berg for book archive and review site Claxton Projects

Claxton Projects is the website of publisher Tom Claxton and is an archive and review of contemporary and vintage photography books. He approached UK based independent design agency Berg, now Freytag Anderson, to develop a new visual identity, website and stationary.

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