BPO


Maven by Design By Toko, Australia

Opinion by Richard Baird

Logo and business cards designed by Toko for architecture recruitment agency Maven

Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.

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BP&O Collections — Best Awards Finalists 2017

BP&O Collections – Best Awards Finalists 2017

The Best Awards is an annual celebration of interactive, graphic, product and spacial design work from New Zealand and Australia, run by The Designer’s Institute. This year’s event will take place on Friday 6th October at Auckland’s Viaduct Events Centre where winning studios will be awarded a Gold Pin for best in category, a Supreme Pin for best in discipline or a Purple Pin for those considered to have lifted the bar of design.

Other awards include The John Britten Black Pin, which will be given to an individual for their leadership, vision and achievements nationally and internationally, and The Designer’s Institute of New Zealand Black Pin for Outstanding Achievement. This will be awarded to a member who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. The judging process and criteria can be seen here.

To coincide with the publication of the finalists BP&O looks back at those projects reviewed on the site and up for awards in October. Finalists include Re, Frost, Akin, Studio Brave and Richards Partners. Congratulations from BP&O to all the studios up for awards.

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Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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