Filmore by Freytag Anderson, United Kingdom
Posted: April 3, 2017 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Freytag Anderson, Designed in Glasgow, Graphic Design, Graphic Design Blog, Logo Designs, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design Resource, Scottish Design, Skincare, The Best Packaging of 2017, Typography 1 Comment »Opinion by Richard Baird.
Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.
The Best of BP&O — March 2017
Posted: March 31, 2017 Filed under: The Best of BP&O | Tags: Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding News, Design Reviews, Graphic Design, Graphic Design Blog, Logo Designs, Logo News Leave a comment »Selected by Richard Baird.
March’s highlights included Tsto’s brand identity for Artek Helsinki, the furniture manufacturer’s flagship store, Studio fnt’s patterns and product design for Korean entertainment network tvN and BVD’s playful typographical brand identity for Blå Bär, a retailer of Scandinavia goods in Osaka, Japan. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most thoughtful and distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.
Brewdog’s Lone Wolf by B&B Studio, United Kingdom
Posted: March 30, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, Brewdog, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by B&B Studio, Graphic Design, Graphic Design Blog, Logo Designs, Packaging Company, Packaging Design Resource, Typography Leave a comment »Opinion by Richard Baird.
Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s craft distillery in Scotland, and is said to be the only one to make base spirit from grain under one roof, modified to accommodate a 19m high 60-plate rectification column to get the purest spirit possible.
The range shares a packaging and brand identity design, created by London-based packaging specialists B&B Studio, which is described as being in defiance of category codes and conventions. These feature a stripped back label design and wolf’s head motif as an expression of product purity and the brand’s outsider stance. The spirits will be available at Brewdog bars, and as part of Brewdog’s equity scheme.
