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Pontus In The Air by Bold, Sweden

Opinion by Richard Baird.

Logotype by Stockholm-based Bold for Arlanda Airport restaurant Pontus In The Air

Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.

Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.

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Talor&Jørgen Coffee by Bielke & Yang, Norway

Opinion by Richard Baird.

Packaging design by Olso-based Bielke & Yang for Norwegian coffee roastery and subscription service Talor & Jørgen

Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service delivering small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee far more accessible and addressing the divide that exists within the Norwegian market. The range changes seasonally and currently includes Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, sourced from Kenya and Ethiopia. Talor&Jørgen’s packaging, developed by Oslo-based graphic design studio Bielke & Yang, expresses the accessible intentions of brand and freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of Janne Iivonen’s illustrative work.

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Norwegian Structure by Bielke & Yang, Norway

Opinion by Richard Baird.

Logo, branding and print by Oslo-based studio Bielke & Yang for contemporary crafts and design exhibition Norwegian Structure

Structure is an exhibition of Norwegian contemporary crafts and design that began its European journey at Milan Design Week in April 2017 and is currently being held at Norwegische Botschaft in Berlin until April 2017. The exhibition features the work of 26 designers and studios, and covers a variety of products and prototypes; from furniture to lighting, to ceramics, textiles and home accessories. Structure intends to bring to the light the designer and manufacturing partnerships, and the intersection of craft and design, artistry and innovation that characterises the Norwegian creative scene. This intersection is expressed by the exhibition’s brand identity, created by Oslo-based graphic design studio Bielke & Yang, through type and typesetting, illustrative texture and art direction, proportionality, layering and materiality.

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Fab Media by Bedow, Sweden

Opinion by Richard Baird.

Logo by Stockholm-based graphic design studio Bedow for Swedish company Fab Media

Fab Media is one of Sweden’s leading media companies. It produces inspiring and entertaining content aimed at young women, and owns a variety of multi-media brands made up of websites, social media platforms and magazines. Fab Media’s specialisation, engaging exclusively women and the creation of modern cross-platform brand experiences, is expressed by their new visual identity, created by Stockholm-based graphic design studio Bedow, in the combination of colour, type and pattern. This links stationery, business cards and tote bags, and also included illustration, pictograms and website.

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