BPO


Tourean designed by Anagrama

Logo and stationery with blind emboss, silver and gold foil detail designed for British multinational venture capital firm Tourean by Anagrama

Tourean is a British multinational venture capital firm that manages a variety of lifestyle subsidiaries within the music, design, events, social media and fashion industries. Their new visual identity, developed by design agency Anagrama and drawing inspiration from the Tourean name – a compounding of the words taurean and tour created to convey the values of strength, fortitude, courage and integrity as well as the company’s worldwide reach – fuses Gotham Black and Copperplate Gothic into a single logo-type described by the agency as ‘modern and earnest’ and sets it within the context of a ‘serious and somber’ colour palette and the high qualities of heavy paper with debossed surface textures and gold foil detailing.

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Podi designed by Bravo

Sans-serif logotype designed by Bravo Company for Singapore-based organic restaurant Podi

Podi is a Singapore-based organic restaurant that ‘celebrates bold, robust and unique flavours’ and the responsible sourcing and cooking of ingredients. Drawing inspiration from the restaurant’s name, a Hindi word to describe a mixture of ground dry spices and herbs, design agency Bravo developed a visual identity that pairs a small, abstract interpretation of heaped spices with a bold logo-type, earthy tones and tinted imagery to reflect Podi’s mission of making ‘good, natural and organic food’.

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Cocolobo designed by Anagrama

Logo and gift cards with red foil print finish designed by Anagrama for high-end shopping boutique Cocolobo

Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of  “Coco” (coconut in Spanish) and “lobo” (Spanish for wolf), which helped to define the ‘Cocolobo woman’ as ‘not only feminine and sweet, but also independent, aggressive, sensuous and daring’

The agency captured and conveyed this duality in print through the combination of a black and white colour palette ‘portraying the elegant, sober aspect of the brand’, a red highlight to represent ‘all that is feminine and chic’, and the contrast of the logo’s playful familiarity and the logotype’s sense of exclusivity. These run across business cards, stationery, swing tags and packaging.

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