Creative Brand Identity Design — BP&O

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Center for the Study of Political Graphics by Blok

Opinion by Richard Baird.

Visual identity and poster design by Canadian studio Blok for The Center for the Study of Political Graphics

The Center for the Study of Political Graphics (CSPG) explores the enduring power and immediacy of the political poster in the fight against inequality, their capacity to acknowledge and bring to light the injustices and atrocities of the world, and through their archival, keep alive the stories, voices and controversies that they have come to represent.

CSPG worked with Canadian studio Blok to develop a graphic identity that would honour the role the centre serves as a chronicler and catalyst, reflect its position as a participant in the fight for human rights, leave space to frame and connect the graphic and bring to light the diversity of their political poster archive.

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Strömma Arkipelag by 25ah, Sweden

Opinion by Richard Baird.

Visual identity by 25ah for residential property development Strömma Arkipelag

Strömma Arkipelag is a new residential property project from Swedish developer Innovation Properties, and located in between the inner city and outer archipelago of Stockholm. Strömma Arkipelag offers a unique intersection of modern living spaces and an unspoilt rural environment, with the two interlinked by large windows and a material commonality. This relationship is also expressed by the development’s graphic identity, designed by 25ah, through colour, print finish, illustration, photography and a bold typographical gesture.

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Colours May Vary by Build, United Kingdom

Opinion by Richard Baird.

Logotype, custom typeface and tote bags by Build for Leeds based creative lifestyle store, independent bookshop and events space

Colours May Vary is a Leeds based creative lifestyle store, independent bookshop and events space. Its physical and digital stores are filled with a variety of products, from riso prints, books and magazines to ceramic sculptures, cards and banners. There is a variety to these objects, yet a curatorial through line of beauty and usefulness that makes the Colours May Vary name appropriate. Developing this, design studio Build created a visual identity of shape play, typographical modernity and idiosyncrasy, colour and form contrast, and a meeting of striking graphic expression and high quality material finish. This links a variety of assets. These included printed items such as tote bags, postcards, loyalty cards, carrier bags and stickers, as well as digital components like social media icons, promotional images, newsletter template and a website designed and built by Hungry Sandwich Club.

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