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Simon Pengelly by Spin, United Kingdom

Opinion by Richard Baird.

Business cards for British furniture and product design business Simon Pengelly by Spin

Pengelly Design is a British furniture and product design studio, founded by Simon Pengelly in 1993, that embraces a material and process led approach to problem solving, and an aesthetic that has a lightness, simplicity and timelessness. Since its foundation the studio has gone on to secure and complete a variety of national and international furniture, transport and product design projects in collaboration with businesses and manufacturers such as Lapalma, Habitat and Modus, Virgin Atlantic and Joseph Joseph.

Pengelly’s new brand identity, created by UK based graphic design studio Spin and based around a symbol of vertical and consistently weighted strokes, draws its inspiration from the profile of one of Simon’s chairs, constructed from plywood, and set within the context of an earthy, urban and vivid colour palette of brown, grey and bright orange boards. The project included stationery, box tape, business cards and website design.

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Design Museum by Bond, Finland

Opinion by Richard Baird.

Logotype and tickets designed by Bond for for Helsinki's Design Museum – Designmuseo

Designmuseo is a Finnish design museum, housed in a late 19th century building by architect Gustaf Nyström, and located on Helsinki’s Korkeavuorenkatu Street. The museum exhibits national and international work from the fields of fashion, industrial and graphic design, and, alongside its permanent exhibition of Finnish design from 1870 to the present, also hosts a variety of temporary exhibitions throughout the year.

With the intention of raising the museum’s profile and improving visitor experience Designmuseo worked with Bond to develop a new visual identity treatment which included exhibition design, signage, wayfinding, marketing and web design. Inspired by Finnish designer and architect Alvar Aalto, Bond’s system leverages a modular aesthetic to link bold and reductive forms with detailed typographical arrangements in a way that blurs the line between creative play and a sense of industry.

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Masala Weltbeat Festival by Hardy Seiler, Germany

Opinion by Richard Baird.

Programme designed by Hardy Seiler for German multi-cultural music festival Masala

Masala Weltbeat Festival is a celebration of traditional and contemporary world music, and looks to arouse curiosity and foster interest in the many cultures of the world under the unifying presence of music. Masala takes place in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, exhibitions, theatre performances, an outdoor world market and programmes created for children and families. This June, Masala will celebrate its 20th year and reached out to Bureau Hardy Seiler to create a new brand identity concept that had the potential to extend across a variety of printed collateral including mailers, posters, record sleeves, business cards, flyers and programmes.

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