Posted: April 6, 2015 Filed under: Art and Design, Home and Garden, Logo Reviews, Packaging Reviews | Tags: American Design, Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, Colour in Use: Pastels, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Collins, Fonts in Use: Founders Grotesk, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Designs, Logotypes, Modernist Brand Identities, Packaging Company, Packaging Design Resource, Pastel Colours, Retail Logos, Sans-serif Logotypes, Spot Colours, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of BP&O, Type Foundry: Klim Type Foundry, Typography
Opinion by Richard Baird.
Room Essentials is a line of modernist home furnishings created and sold by American retailer Target. The range covers over 2,000 products across 60 categories, and includes items such as blankets, lighting, chairs, tables and tableware.
While securing significant revenue for the retailer, the range has, over the last five years, experienced a downturn in sales generated by its Millennial demographic. With this in mind, and with the intention of recapturing the enthusiasm for and interest in the range, Target commissioned New York based Collins to reimagine Room Essential’s brand identity.
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