Selected by Richard Baird.
A round-up of some of the more interesting logo, brand identity and packaging design projects from across Scandinavia reviewed and published on BP&O. Featured studios include Bielke+Yang, Neue, BVD and Heydays, and cover a variety of clients from craft societies, business parks and exhibitions, to food and drink manufacturers and architectural practices. The collection encompasses simple logo and stationery projects, broader brand identity experiences as well as packaging, record covers and currency.
Opinion by Richard Baird.
Woodland Wine Merchant is described by Perky Bros, the design studio behind its new brand identity, as a tidy and eclectic wine store in Nashville, Tennessee that carefully curates wines from artisan producers practicing natural and sustainable methods, and hunts for and gathers the best value wines from around the world.
Perky Bros’ identity solution was inspired by the collision of two worlds—the natural, and the store’s unadorned and modern 1960’s qualities. This manifests itself as a red fox logo—an animal indigenous to the area—a woodland green paper choice, the utility of type selection and its typesetting, gridless mid-century layouts and the robust and practical wood of the interior. The project went on to include signage, labels, business cards and packaging.