BPO


Virginia Hayward by Salad, United Kingdom

Opinion by Richard Baird.

Branding by Salad for British hamper business Virginia Hayward

Virginia Hayward is a family run business that creates hampers and gifts for both the retail and wholesale markets. It began life 30 years ago, from home, on a kitchen table, and has developed into one of the largest hamper companies working in the UK today.

With ambitious plans for growth, Virginia Hayward worked with Bournemouth and London based graphic design studio Salad to reimagine and resolve what had become a diluted set of assets across a variety of touch points with a new brand identity system. This system went on to include a new logotype, colour palette, campaign brochure, seasonal photography, business card design and website.

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Global Art Project by Work In Progress, Norway

Opinion by Richard Baird.

Duplex and die cut business cards by Work In Progress for art curation organisation Global Art Project

The Global Art Project was established by Norwegian independent curator and writer Selene Wendt as a professional platform and framework for the communication, development and presentation of international contemporary art across geographical borders with the intention of bringing together all aspects of exhibition development. The Global Art Project is based in the city of Oslo and features a new brand identity, developed by multi-disciplinary Scandinavian design studio Work In Progress, that included duplex and die cut business cards, notebook, A6 presentation folder with inlay cards, website design, A1 poster and stickers.

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Hidraulik by Huaman, Spain

Opinion by Richard Baird.

Logo, visual identity and package design by Huaman Studio for mat and rug business Hidraulik

Hidraulik is a Barcelona based business producing rugs for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century, these would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior expression. Hydraulic brings these into the present, by applying a similar aesthetic qualitiy to a thin, flexible and moveable surface.

The range includes a variety of Art Nouveau prints produced in house, and modernist inspired designs developed by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity, business card and package design.

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