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Hamptons House designed by Moffitt.Moffitt

Tag with gold foil and die cut detail designed by Moffitt.Moffitt for Sydney furniture and homeware retailer Hamptons House

Hamptons House is a Sydney based curator and retailer of furniture and homeware collections that celebrate the unexpected and draw influence from renowned New York holiday destination The Hamptons. Design studio Moffitt.Moffitt were recently engaged by the retailer to develop a new visual identity — which went on to include logo and logotype design, illustration, shopping bags, packaging, swing tags, stationery and membership key — that would reinforce the brand’s sophisticated proposition as well as conveying some of its eccentricity.

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In Bed designed by Moffitt.Moffitt

Logo and label for online linen retailer In Bed designed by Moffitt.Moffitt

In Bed is an online store that retails homeware items such as handmade ceramic and wood saucers, bowls and mugs created by Japanese and American designers, as well as high quality linens, and describes itself as a celebration of “everything we love to do in bed.”

In Bed’s visual identity, developed by Australian studio Moffitt.Moffitt, establishes a visual simplicity through undecorated type, draws personality and the “ability to reinvent itself within a narrow product range” from this using emotive language choices, and neatly sets these within the context of strong personable photography that mixes texture and informal model shots, the tactile quality of a laid linen white paper, a website of editorial and product content, and a shopping experience that blends seasonal trends with accessible product browsing. The result is an interesting contrast of typographical austerity, fine detail and relaxation effectively delivered through tone of voice, image and texture.

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