Branding Blog — BP&O

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Los Italianos designed by Huaman

Logo designed by Huaman for Barcelona based traditional Italian food producer and retailer Los Italianos

Los Italianos is a traditional Italian food producer and retailer with three locations across Barcelona but with its roots in the Piemonte region of Italy and a significant history that dates back to 1939. Los Italianos recently commissioned Spanish design studio Huaman to develop a new brand identity that would better position them within the gourmet category, introduce an elegance and modernity whilst retaining a sense of heritage. This was achieved through the simple leveraging of familiar, high quality and traditional design cues of a script, shield and foil, and fusing these with the contemporary distinction of bold geometric shapes informed by the diversity of Italian pastas. These were applied to business cards, packaging and signage.

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Hamptons House designed by Moffitt.Moffitt

Tag with gold foil and die cut detail designed by Moffitt.Moffitt for Sydney furniture and homeware retailer Hamptons House

Hamptons House is a Sydney based curator and retailer of furniture and homeware collections that celebrate the unexpected and draw influence from renowned New York holiday destination The Hamptons. Design studio Moffitt.Moffitt were recently engaged by the retailer to develop a new visual identity — which went on to include logo and logotype design, illustration, shopping bags, packaging, swing tags, stationery and membership key — that would reinforce the brand’s sophisticated proposition as well as conveying some of its eccentricity.

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In Bed by Moffitt.Moffitt

Visual identity, print and packaging for online homeware retailer In Bed designed by Moffitt.Moffitt

In Bed is an online store that is a celebration of almost everything we love to do in bed. It has a generous yet tightly curated collection of homeware items that include handmade ceramic and wood saucers, bowls and mugs created by Japanese and American designers, as well as a range of high-quality linens. In Bed worked with Australian design studio Moffitt.Moffitt to develop an identity that would reflect the effortless personality of the brand and its product range through a graphic, material and language system.

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