Mary Wong is a fast-food chain, with locations throughout the Russian city of Rostov-on-Don, that prepares Chinese noodles with both Asian and American influences. Mary Wong’s brand identity, a combination of bilingual typography, logotype, black noodle boxes with bright spot coloured stickers, t-shirts, environmental design and signage developed by Moscow based studio Fork, was inspired by Tokyo and New York nightscapes and reflect the chain’s fusion of east and west.
Coma is an independent analysis, strategy and executive coaching business located in Spain. It provides support to individuals, businesses and institutions with the aim of fostering talent and leadership. Coma’s philosophy is focused on forward momentum and progress. This philosophy is expressed by the firm’s new brand identity, developed by global design studio Mucho, through illustrative paths that finish on a comma. These link print communication and online presence.
Flatpack is a film festival that sets up its projectors at interesting locations throughout the city of Birmingham during March and describes its events as a mixture of film, performance, contraption and surprises. Flatpack has been running annually for ten years whilst also developing year-round initiatives that include community archive projects, pedal-powered screenings, bespoke short film programmes, pub gigs and animation workshops.
London based design studio Dot Dash were commissioned to develop a new visual identity for this year’s Flatpack festival, which included a new name, logo, programme, promotional materials and merchandise, that would establish a strong, recognisable and flexibility foundation that could be built upon with each new event.