PÜR is a health-food store with two locations in the Finnish capital of Helsinki. Design studio Bond worked with PÜR on brand identity, from logo, iconography and art direction, to interior design, website, advertising and marketing materials.
Using a blend of bold sans-serif characters and moment of typographical play, earthy material detail and a pastel colour palette, still life photography and monolinear pictograms, Bond created an modern, engaging and multi-dimensional brand experience that expresses the personable nature of service and the natural effectiveness of products.
Highlights this month have included new stationery work from Build for Generation Press which also features type work by Colorphon, an architectural brand identity designed by Spy for Haverstock, the over-sized iconography employed by Heydays for Intu, and the contrast of illustrative flourish and restraint utilised by Say What Studio for art gallery, bar and cocktail academy Apartment A.
However, there were five projects that really stood out for me that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared.