Helio by Bedow, Sweden
Posted: October 5, 2017 Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Copper Block Foil, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bedow, Designed in Stockholm, Graphic Design, Graphic Design Blog, Illustration, Logo & Brand Identities for Co-working Spaces, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Sans-serif Typography, Stitch Detail, Swedish Design, The Best Business Cards of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography 2 Comments »Opinion by Richard Baird
Helio is a flexible co-working space and meeting venue with 8 different locations in and around the Swedish capital of Stockholm. It is made up of spaces with large desks for groups, small quiet areas for individuals, private meeting rooms and places to mix. These share an interior design language of modern utility and high quality handcrafted surfaces, upholstery and finishes. Helio membership is diverse, with people from many different industries and backgrounds.
Based around the concept of the creative spark, “ignited when people from different fields work together”, Scandinavian design studio Bedow developed an energetic and playful visual identity that finds a commonality of form with interior, but introduces, in a considered and moderated way, a cheerful personality through bright colour, illustration and pattern. This links menus, posters, notebooks, stationery and business cards.
Gustav Almestål by Bedow, Sweden
Posted: October 2, 2017 Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews, Photography | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bedow, Fonts in Use: Portrait, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos for Photographers, Logotypes, Material Thinking, Monogram Design, Scandinavian, Swedish Design, The Best Business Cards of 2017, The Best Graphic Design Work of 2016, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird
Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.
The design of Gustav Almestål’s visual identity, which rested in the hands of Scandinavian design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.
Edition by South, New Zealand
Posted: September 28, 2017 Filed under: Graphic Design Reviews, Material & Print Specs, Property | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Property Development Logos, Sans-serif Typography, The Very Best Brand Identities of 2017, Uncoated Papers & Cards, UV Varnish, Wordmark Design 2 Comments »Opinion by Richard Baird
Edition is a new property development by LEP Construction. It will be located in Parnell, a suburb of Auckland, New Zealand, and made up of 18 luxury apartments designed by architects Monk Mackenzie with a eye for flexible space and changing natural light. Edition will make the most of a sloping site, feature three levels cantilevered above ground and create what are described as “view shafts” from street right through to the harbour beyond. This modern structure, and sensitivity to its context, is complimented by a luxury interior design, created by Bureauxe, of both contrast and continuity, in materials, surface textures, colour and form.
Graphic design studio South were commissioned to create a visual identity for Edition that would assist the real estate team in presenting the project to potential buyers, and help, in conjunction with the building’s distinctive structural and interior design plans, elevations and renderings, to distinguish Edition within a crowded luxury apartment market.
With the intention of capturing the essence of the building, and informed by the spacial, visual and material language of Monk Mackenzie, South created a brand identity of light and reflection, moments of contrast and correlation, and a recurring rectangular motif. This links a variety of marketing materials that included brochure and brochure sleeve, sales book and box, invitation, floorpans, buyer gift and business cards.
