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The International by Studio South, New Zealand

Opinion by Richard Baird.

Logo, brochures, stationery and invitations by Studio South for Auckland apartment complex The International

The International is a new apartment complex, located not far from Auckland’s Albert Park, with 88 luxury residencies. The building, a repurposed former office, is currently being transformed into an iconic structure with a contemporary exoskeleton of elongated beams. To promote the building and help sell apartments off-plan, the graphic designers at Studio South worked with the developer behind The International to create a holistic brand identity and marketing package.

Alongside a variety of printed assets, which included brochures, stationery, business cards, event invitations and floorplans, Studio South were also involved in the spatial design of an apartment showroom, informed by the earthy tones of Rufus Knight’s interior design and taking their cues from luxury brands. This post features some extensive specification insight so be sure to scroll down to the bottom of the article.

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Shuang Shuang by ico Design, United Kingdom

Opinion by Richard Baird.

Branding for Shuang Shuang by ico Design, United Kingdom

Shuang Shuang is new restaurant experience, located on London’s Shaftesbury Ave, that brings a contemporary twist on hotpot—a long-established and family favourite throughout China and East Asia, and a fun and social way of eating—to the United Kingdom. Shuang Shuang worked with London based graphic design studio ico Design on naming and interior design, as well as brand identity. This extends across signage, tableware, menus and website.

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HenshawFox by Parent, United Kingdom

Opinion by Richard Baird.

Brand identity and sign design by Parent for Romsey estate agent HenshawFox.

HenshawFox is a family run and independent estate agent with properties in and around the town of Romsey, United Kingdom. With a desire to move into the higher end of the market, from between £250k – £350k to £500k+, within the next two years, the estate agent commissioned graphic design studio Parent to develop their brand identity and interior design for their landmark office. This was to be more upmarket, aspirational and smart enough to compete with national brands. Alongside strategy and interior design, Parent developed and designed brand guidelines, brochures, signage and business cards.

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