BPO


BP&O Collections — Business Cards No.14

Selected by Richard Baird.

The fourteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set includes dyed papers, embossed surfaces, foils, illustration and one example of thermography. Featured studios include Bunch, Bedow and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Follow the series here.

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The Best of BP&O — January 2017

Selected by Richard Baird.

The Best of BP&O — January 2017

January’s highlights included Design by Toko’s new brand identity for “creative supermarket” ShopAround, Bond’s work for London exhibition Heritage: A User’s Manual, and Kurppa Hosk’s logo and brand identity programme for cultural institution Konserthuset Stockholm. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together some of the most unusual / thoughtful / distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

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The Best of BP&O — December 2016

Selected by Richard Baird.

The Best of BP&O – December 2016

December’s highlights included Parallax Design’s work for Penley Estate, Bedow’s print work for Erik Penser Bank, and Bond’s brand identity and packaging for jewellery designer Tilly Sveaas. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together some of the most unusual / distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

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Penley Estate by Parallax Design, Australia

Opinion by Richard Baird.

New brand identity and packaging by Parallax Design for family run and award winning winery Penley Estate, Australia

Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.

The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.

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