Selected by Richard Baird.
July’s highlights included Garbett’s brand identity for all-natural and vegan donut bakery Happy Maple, Stitch Design Company’s work for Smithey Ironware Company, and Also Design’s brand identity for small Chicago restaurant Giant. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most unexpected and unusual projects published on the site each month for another opportunity to be seen and shared. These typically balance a strong communicative concept with a compelling aesthetic that appropriately plays with a mix of material colour, texture and image, form, type, layout and print finish.
Opinion by Richard Baird.
Happy Maple is a Adelaide-based bakery dedicated to producing small batch 100% vegan donuts, baked not fried, made from gluten, tree nut and peanut free recipes. Orders are by phone, e-mail or through their pop-up stores. There is no website, just a social media presence with lots of donut images, a personable approach to communication, and a cheerful brand identity created by local graphic design studio Garbett.