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Edvard Munch High School by Snøhetta, Norway

Opinion by Richard Baird.

Branding for Edvard Munch High School by Oslo based graphic design studio Snøhetta

Edvard Munch High School provides students with a broad programme of study, with a particular focus on creative classes such as music, dance, product design and textiles, in conjunction with core academic subjects. Classes are given in a newly refurbished, early 20th century building, and the former home of the Oslo National Academy of the Arts.

To coincide with the refurbishment, the school also launched a new brand identity system, created by Norwegian graphic design studio Snøhetta, and based around theme of duality and the concept perspectives, a reflection of the school’s academic and creative programme, versatility and knowledge. This extended to posters, business card, brochure, tote bag and signage, some of which feature a folded, three-dimensional, interactive component.

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MOS Architects by Studio Lin, United States

Opinion by Richard Baird.

Visual identity, print and promotion by Studio Lin for New York based architectural practice MOS.

MOS is an American architectural practice that mixes playful experimentation with serious research. The practice, as it exists now, following two years of what seems to be an informal approach, was established in 2005, and has worked through a range of design experiments it describes as a make-believe of architectural fantasies, problems, and thoughts on what the practice would be building in the future. MOS now has a broad portfolio that includes institutions, housing and retail, installations, furniture, essays, software and film.

MOS Architect’s brand identity, developed by New York based Studio Lin, has a stripped down aesthetic with an intentionally generic quality that uses on-demand printing processes to cover promotional pieces, request for quote documents, publications, stationery and business cards.

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Hello Ruby by Kokoro & Moi, Finland

Opinion by Richard Baird.

Branding for Hello Ruby by graphic design studio Kokoro & Moi

Hello Ruby is a Scandinavian company that offers an accessible and playful way for children to learn about technology, computing and coding, guided by Ruby, an illustrated character, and her animal friends. Founded in 2009, with the intention of being a small art project, and initially limited to a book, Hello Ruby has rapidly grown into a popular and comprehensive children’s computing brand, following a Kickstarter campaign in 2014.

Hello Ruby is a natural progression from the limited brick building tools of early learning and the spontaneity of drawing, to the infinite possibilities and creative freedom of the digital world. This step, and connection, proliferates Hello Ruby’s brand identity, developed by Finnish graphic design studio Kokoro & Moi, through brightly coloured blocks, hand cut paper-based type and pictograms, hand drawn illustration, and monospaced font. These unite work books and folders, business cards and website.

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