Bronuts by One Plus One Design, Canada
Posted: November 11, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Cafe Logos, Canadian Design, Design for Donuts, Design For Print, Design News, Design Opinion, Design Reviews, Fonts In Use: Geometric Sans-serif, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Sans-serif Typography, Sign Design, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Best Logo Designs of 2015, Triplex Business Cards, Typography, Uncoated Papers & Cards Comments Off on Bronuts by One Plus One Design, CanadaOpinion by Richard Baird.
Bronuts sells handmade donuts and freshly brewed coffee to the local community of the Exchange District in Winnipeg, Canada, and, as the name suggests, is run by two brothers. Bronuts’ location draws a variety of customers, from young professionals and corporate offices to college students. It has a warm interior of light wood, white tiles, exposed architectural surfaces and low-hanging bulbs.
Much like its interior, Bronuts’ brand identity, created by graphic design studio One Plus One Design and which including stationery, packaging and signage, comfortably sits between hipness and accessibility, and is thoroughly current. This is reflected within the geometric sans-serif characters of the logotype, the simple, playful and communicatively clear donut and coffee cup iconography, the cleverness of a logo with a glaze that doubles as a smile, doughnut patterns and the straightforward application of these assets across interior and packaging. This also extends to a limited colour palette and the uncoated and debossed surface and three-ply weight of a letterpress business card.
Moomin & Moomin Shop by Bond, Finland
Posted: November 10, 2015 Filed under: Packaging Reviews, Retail | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Character Design, Creative Packaging, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Drinks Packaging, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Packaging Company, The Best Brand Identities of 2015, The Best Custom Logotypes, The Best Packaging of 2015, Typography, Unbleached Materials, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird.
The Moomins are characters from a book, picture book and comic book series created by Swedish-speaking Finnish illustrator and writer Tove Jansson. These were published in Sweden and Finland between 1945 and 1993. Alongside the comic strip, the characters have also featured in their own television series and film, and populate the theme park, Moomin World, on the Finnish island of Kailo. Today, the Moomins are an established brand with an international reach and an increasing license-based product portfolio that exists across a variety of categories.
Finnish graphic design studio Bond, who are fans of the Moomins, were hired t0 develop packaging for Moomin Shops across Finland, and establish brand guidelines for licensees and licensed products within the international fast moving consumer goods market.
The Hugo by Studio Brave, Australia
Posted: November 9, 2015 Filed under: Fonts in Use, Logo Reviews, Property | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Copper Block Foil, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Brave, Designed in Melbourne, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Pastel Colours, Property Development Logos, Sans-serif Typography, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Very Best of 2015, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird.
The Hugo is a new residential property development, made up of 23 apartments, located in the Melbourne suburb of Foostcray. It is a hi-tech building with a distinctive perforated façade, and a design that leverages natural light and air flow. Its apartments were designed to be flexible and secure, with a particular focus on livability, functionality and beauty, and feature interiors reflective of Australia. This is characterised by earthy colours, wools and timber.
The Hugo’s brand identity and campaign material, created by Studio Brave, convey the spirit behind the development and the emerging culture and increasing diversity of Footscray through illustrative panels by local artist Andy Murray and photography by Sayher Heffernan. These capture the area’s vibrant lifestyle in image but also through the collaborative nature of their creation.
