BPO


Bronuts by One Plus One Design, Canada

Opinion by Richard Baird.

Branding for Bronuts by Canadian graphic design studio One Plus One

Bronuts sells handmade donuts and freshly brewed coffee to the local community of the Exchange District in Winnipeg, Canada, and, as the name suggests, is run by two brothers. Bronuts’ location draws a variety of customers, from young professionals and corporate offices to college students. It has a warm interior of light wood, white tiles, exposed architectural surfaces and low-hanging bulbs.

Much like its interior, Bronuts’ brand identity, created by graphic design studio One Plus One Design and which including stationery, packaging and signage, comfortably sits between hipness and accessibility, and is thoroughly current. This is reflected within the geometric sans-serif characters of the logotype, the simple, playful and communicatively clear donut and coffee cup iconography, the cleverness of a logo with a glaze that doubles as a smile, doughnut patterns and the straightforward application of these assets across interior and packaging. This also extends to a limited colour palette and the uncoated and debossed surface and three-ply weight of a letterpress business card.

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Moomin & Moomin Shop by Bond, Finland

Opinion by Richard Baird.

Packaging for Moomin Shop by graphic design studio Bond, Finland

The Moomins are characters from a book, picture book and comic book series created by Swedish-speaking Finnish illustrator and writer Tove Jansson. These were published in Sweden and Finland between 1945 and 1993. Alongside the comic strip, the characters have also featured in their own television series and film, and populate the theme park, Moomin World, on the Finnish island of Kailo. Today, the Moomins are an established brand with an international reach and an increasing license-based product portfolio that exists across a variety of categories.

Finnish graphic design studio Bond, who are fans of the Moomins, were hired t0 develop packaging for Moomin Shops across Finland, and establish brand guidelines for licensees and licensed products within the international fast moving consumer goods market.

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The Hugo by Studio Brave, Australia

Opinion by Richard Baird.

Branding and brochure for Footscray property development The Hugo designed by Studio Brave featuring illustration by Andy Murray

The Hugo is a new residential property development, made up of 23 apartments, located in the Melbourne suburb of Foostcray. It is a hi-tech building with a distinctive perforated façade, and a design that leverages natural light and air flow. Its apartments were designed to be flexible and secure, with a particular focus on livability, functionality and beauty, and feature interiors reflective of Australia. This is characterised by earthy colours, wools and timber.

The Hugo’s brand identity and campaign material, created by Studio Brave, convey the spirit behind the development and the emerging culture and increasing diversity of Footscray through illustrative panels by local artist Andy Murray and photography by Sayher Heffernan. These capture the area’s vibrant lifestyle in image but also through the collaborative nature of their creation.

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