Cured is a restaurant located in the recently renovated Admin building of Pearl Brewery’s culinary and cultural campus in San Antonio. Run by chef Steve McHugh, an expert in charcuterie, salumi and all forms of preserves, the restaurant offers a wide variety of meats cured for between 2 and 10 months.
Föda Studio developed a brand identity for Cured, which alongside logo and print included architectural collaboration, that resolves the history of the location, the time involved in preserving meats, Steve’s community and charity involvement as well as his recent cancer survival, through naming, iconography, custom typography and an interesting interaction component. The project also included menu design, business cards and signage.
Iona Brown is a London based contemporary jewellery designer who favours classic simplicity, understated detail, precise finishes and minimalist lines, shapes and materials. Graphic designer and art director Sam Flaherty recently worked with Iona to develop a new visual identity for her expanding collection. Built around a customised logotype and a simple print and packaging treatment that uses few but good quality and contrasting paper and print choices, the solution reflects the key aesthetic and design values that run throughout Iona’s work.