Believe In recently published images of their print and brand identity work created for the Mall Galleries’ exhibition Colours Of The Kalahari, the first major display and sale of southern African Bushman art ever to be held in London. The exhibition represents the latest generation of contemporary San artists from an unbroken line that stretches back 20,000 years, and includes 150 pieces from 30 leading artists, each honouring their ancestors and their ancestor’s way of life through oil, lino cut, intaglio, embroidery, print, Xhosa or photographic approaches.
The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.
Aura is a new range of high end products from door sealing system manufacturer and specialist Lorient. These include drop seals, perimeter seals, door bottom seals, threshold plates and ramps designed with a distinctive curved profile that is described by Lorient as creating a sophisticated visual aesthetic that also spreads and diffuses sound. Design studio Believe In recently worked with Lorient to develop a brand identity for the Aura range, which went to include logotype, launch brochure and sample pack design with holographic foil detail, and product photography.