Fort Standard is a New York based industrial design studio using long-lasting natural materials and traditional production methods in an innovative way to produce products, lighting and furniture with a simplicity, high functionality and an attention to detail. As the studio explain online, their ability to act as both designers and manufacturers not only informs their process, but yields smarter products that exemplify an understanding of materials and the balance between form and function. Built around a custom logotype, geometric logo, contrasting type and a multi-pass screen printed business card and letterhead, Fort Standard’s new brand identity, created by Studio Lin, manages to distill and reflect their philosophy through shape, material and process with few assets.
Believe In recently published images of their print and brand identity work created for the Mall Galleries’ exhibition Colours Of The Kalahari, the first major display and sale of southern African Bushman art ever to be held in London. The exhibition represents the latest generation of contemporary San artists from an unbroken line that stretches back 20,000 years, and includes 150 pieces from 30 leading artists, each honouring their ancestors and their ancestor’s way of life through oil, lino cut, intaglio, embroidery, print, Xhosa or photographic approaches.
The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.