Freies Theater Hannover offers a diverse programme of classical and contemporary theatre, multimedia productions, musical experiments, modern dance and educational initiatives for both children and adults that take place across many of Hannover’s independent theatres.
Bureau Hardy Seiler, working in collaboration with Created by Monkeys, was recently commissioned by the organisation to develop a new brand identity solution that would unite the diverse programme and the variety of locations under one unified visual system, deliver a recognisable visual impact across the city and convey some of the emotion of live performance. This was achieved through the juxtaposition of sans-serif and serif typography, bright geometric illustrative detail, black ink and unprinted white space across a stationery set and a bi-monthly mailer that doubles as a poster.
U2 is a cyclist-friendly retail and hospitality destination, located in the Japanese city of Onomichi, made up of shops, bakeries, restaurants and hotels. Design studio UMA were recently commissioned to develop a visual identity for U2’s Hotel Cycle as part of a larger brand identity project that covered a variety of spaces, packaging and signage within the complex.
UMA’S brand identity solution for the hotel appropriately complements an interior juxtaposition of contemporary utility (exposed concrete and steel) alongside traditional warmth (wood panelling, classic lamps and low lighting) with a functional sans-serif typeface, a logotype set across a curved baseline, reductionist iconography and the quality of what looks like a brushed bronze material choice.
Pure Design Consultancy is a small Leeds based independent interior design studio, working within the retail, leisure, office and exhibition sectors, that provide its clients with conceptual thinking and project management services.
Pure’s new brand identity, which included logo, stationery, print and website design by Passport, focuses on the concept of purity, elemental materials and minerals, and conveys these through a combination of alabaster, copper, black and white substrate choices, an austere approach to typography and plenty of unprinted space.