Summerhill Market by Blok, Canada
Posted: April 13, 2017 Filed under: Logo Reviews, Packaging Reviews, Retail | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: Pastels, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, From Toronto, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Pastel Coloured Papers, Pastel Colours, Patterns, Retail Logos, Stationery Design, Supermarket Logos & Branding, The Best Business Cards of 2017, The Best Logo Designs of 2017, The Best Packaging of 2017, The Very Best Brand Identities of 2017, The Very Best Packaging of 2017, Typography, Uncoated Papers & Cards 3 Comments »Opinion by Richard Baird.
Summerhill Market is a family-run business, managed by the third generation, with premises on Toronto’s Summerhill Avenue and a smaller location—a floral boutique—on Mt. Pleasant Rd. The store has 200 employees, a butchers, bakery and deli, a BBQ in the summer and offers a variety of catering services.
Summerhill Market is admired for its high quality products, and its ability—since 1954—to consistently redefine what it means to be a boutique grocery store. Its commitment to quality is reflected in its extensive range of own-brand products, developed by an in-house executive chef and a team of 80.
With the intention of giving the store a more contemporary voice whilst maintaining its warmth, Canadian studio Blok developed a new brand identity of pastel colour, sans-serif type, moments of illustrative texture and a labelling system that links an extensive line of own brand products. As well as this, Blok also delivered assets that included business cards and stickers, packaging, branded tote bag and notecards.
Finland 100 by Kokoro & Moi, Finland
Posted: April 11, 2017 Filed under: Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Coloured Paper, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Kokoro & Moi, Designed in Helsinki, Finnish Design, From Scandinavian, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Sans-serif Typography, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography 1 Comment »Opinion by Richard Baird.
This year Finland celebrates its centenary and will mark the occasion with a broad programme of events created and supported by a wide range of stakeholders. Based around the theme of “Together”, and with the intention of creating a cohesive and useful system to unite events and initiatives from local councils and independent organisations and businesses, Scandinavian design studio Kokoro & Moi created “Finland’s Faces”, a brand identity made up of an extensive and diverse library of faces, drawn in a variety of styles.
With a desire to be inclusive Kokomo & Moi also developed an online platform and complimentary app with developer Great Apes as a strategic part of brand identity. This invites Finns and friends of Finland to participate and edit selfies into unique cartoons, to share these via the social media or submit these to be part of the ‘Finland’s Faces’ collection. These will be used as part of event communications throughout the year.
Alongside print communications and packaging, Kokoro & Moi also developed advertising and several other projects that make up Finland 100. These included product, spatial and interactive design, working in collaboration with Miltton Creative.
Tulura by Build, United Kingdom
Posted: April 6, 2017 Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Build, Designed in Leeds, Fonts in Use: Relative, Graphic Design, Graphic Design Blog, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Monochromatic Brand Identities, Packaging Company, Packaging Design Resource, Sans-serif Logotypes, Skincare, The Best Packaging of 2017, Type Foundry: Colophon, Typography 5 Comments »Opinion by Richard Baird.
Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.
Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.
