Opinion by Richard Baird.
Somm is a limited edition Australian Shiraz from Niche Wine Co., a winery that embraces an innovative dry farming process that yields fewer yet higher quality grapes with an intensity of flavour and colour. With a desire to convey an established, old vineyard feel, and a sense of heritage and sophistication, Niche Wine Co. worked with Sydney-based design studio Frost to develop name and packaging.
Inspired by the sommelier, a trusted and knowledgeable figure in the world of wine, Frost developed an idea based around the sommelier’s notebook, literally translating the spontaneity, insight and personable qualities of this directly onto label and tissue paper, then packaging bottle into bespoke wooden box.
Selected by Richard Baird.
March’s highlights included Tsto’s brand identity for Artek Helsinki, the furniture manufacturer’s flagship store, Studio fnt’s patterns and product design for Korean entertainment network tvN and BVD’s playful typographical brand identity for Blå Bär, a retailer of Scandinavia goods in Osaka, Japan. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most thoughtful and distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.