The East Cut by Collins
Posted: April 20, 2018 Filed under: Architecture and The Built Environment, Fonts in Use, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Graphic Design, Graphic Design Blog, Hoarding Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Place Branding, Sans-serif Typography, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018 Comments Off on The East Cut by CollinsOpinion by Richard Baird
The East Cut unifies the three distinct downtown San Francisco areas of Transbay, Folsom and Rincon Hill into a single and modern metropolitan community. It is a unique an area, now recognised by Google Maps, that contains the newest and largest building in the city but also those that are the oldest and historically rich. Collins worked to develop a name and graphic identity for this new neighbourhood that would resolve and express its historical context and its reinvigorated and modern outlook. This links a variety of print and digital communications that included posters, business cards, hoardings, signage and website.
Helsinki by Werklig
Posted: April 19, 2018 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Place Branding, Prospectus Design, Sans-serif Typography, The Best Business Cards of 2018, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Helsinki by WerkligOpinion by Richard Baird
In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.
Cult 20 Years, Event & Exhibition by Toko
Posted: April 17, 2018 Filed under: Art and Design, Graphic Design Reviews | Tags: Austrian Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Colour in Use: Red, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Toko, Die Cut Design Detail, Exhibition Design, Exhibition Logos & Brand Identities, Festival and Event Brand Identities, From Australia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Illustration, Postcard Design, Poster Design, The Best Graphic Design Work of 2018, The Very Best of 2018 Comments Off on Cult 20 Years, Event & Exhibition by TokoOpinion by Richard Baird
In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and an eye-catching bright red die cut cover, Toko play with a graphic immediacy and follow this up with layers of material and photographic detail.
