Platform is a not-for-profit organisation that aims to “increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women” and “to help influence and inspire the next generation of innovators, inventors and entrepreneurs” through its website, conferences and providing “access to current leaders and role models”. Platform’s visual identity, designed by Pentagram, delivers a clear and consistent technological platform and subtle sense of educational accessiblity through the shared aesthetic of ‘digital’ type and playful iconography, a monochromatic colour palette in print and bright blocks of contemporary colour and modular structure on-line.
Diverza is a Mexican, on-line, electronic, invoicing service provider aimed at both low and high volume companies. Diverza’s visual identity, a combination of logo-type, illustrative and iconographic detail, website and simple print work with high quality material and print finish, created by multidisciplinary design agency Face, mixes an everyday accessibility with corporate reliability and technological efficiency without appearing contradictory, in a way that should appeal to Diverza’s broad and inclusive demographic.
Mars Omega is a London-based information gathering consultancy working at the Chief Executive level with client-facing directors that have military and intelligence backgrounds. The consultancy commissioned design agency Igloo to develop a new identity solution, which included a logo-mark, logo-type, stationery and website, that would “reflect their standing as strategic experts in market analysis and operations with resources across the world”.