BPO


Flamingo by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand Identity for Flamingo by Bibliotheque, United Kingdom

Flamingo is an insight and strategy consultancy, founded by Kirsty Fuller and Maggie Collier in 1997, that works with businesses, and at the intersection of people, culture and brands, to help enrich lives by shaping culture and evolving behaviours. The consultancy is described as a group and not just a network, collaborating and sharing across its seven offices throughout Europe, Asia, India and South America.

Flamingo recently worked with London based graphic design studio Bibliothèque to create a new brand identity and visual language that would better reflect who they are, and would speak clearly about their broad range of specialisations. This new brand identity extendeds to printed materials that included business cards, postcards, book cover and tote bags, and an online presence developed in collaboration with Archive Studio.

Continue reading this article


Netsurvey by The Studio, Sweden

Opinion by Richard Baird.

Branding for Stockholm based Netsurvey by The Studio

Netsurvey provides organisations with employee and customer relation evaluation services using a precise, individualised and proprietary set of tools, and then helps to implement change with the intention of enhancing employee engagement, strengthening leadership and improving employer branding. Netsurvey works across a variety of sectors, for both small and large businesses and has grown to become one of Sweden’s leading consultants within the industry.

In response to what was felt to be an increasingly dated visual identity, one that failed to convey the warmth, engagement and innovative spirit that characterises the company, Netsurvey commissioned Stockholm based graphic design agency The Studio to create a new system that would communicate these key qualities but also their position as industry leaders through differentiation. This was achieved using a bright colour palette, custom typography, monolinear iconography and personable photography, and included business cards, stationery, print communication, tote bags, pens, and website.

Continue reading this article


Redscout by Franklyn, United States

Opinion by Richard Baird.

Illustrative business cards designed by Franklyn for international strategy, design and innovation agency Redscout

Redscout is an international strategy, design and innovation agency with 55+ employees and offices in both the US and the UK. It is dedicated to what it describes as creating new prosperous futures for ambitious businesses through brand positioning and portfolio architecture, providing identity, product and packaging design services, and offering consumer, cultural and category insight. Redscout recently worked with design studio Franklyn to help develop its own public image—moving it away from a behind-the-scenes business to business company— with a new visual identity treatment that included extensive illustration, logotype, business card and stationery design.

Continue reading this article