Business, Banking, Law and Finance Logos — BP&O

BPO


Here East by dn&co. United Kingdom

Opinion by Robert Holmkvist.

Tenant guide book designed by dn&co. for commercial space Here East

Here East is a 1.2 million sq ft commercial space developed by Delancey and housed within the former Olympic Press and Broadcast Centre near Hackney Wick in East London. Here East is described as an ecosystem looking to attract businesses from the design, technology and modern manufacturing sectors who are looking to scale, and those of scale looking to behave more creatively. So far BT Sport, Lougborough University, Infinity and Hackney Community College have all signed up for space.

Here East’s brand identity, developed by dn&co., reflects its intentions of bringing together specific business types and the connected nature of its space through a contrast of digital generative elements and physical handcrafted detail. The studio was also responsible for Here East’s broader brand strategy alongside Poke, who designed the website, and architects Hawkins\Brown. This post was updated in 2016 with images of signage and wayfinding, and 2018 with tenant guide, bus liveries and brand book.

Continue reading this article


Aspira Urval designed by BVD

Logotype and coloured board business cards designed by BVD for banking, finance and insurance recruitment specialist Aspira Urval

Aspira Urval is a banking, finance and insurance recruitment specialist with offices in the Swedish city of Stockholm. Its new brand identity, designed by BVD, draws its inspiration from the name and the themes of ‘elevated ambitions’ and ‘reaching new heights’. These are visualised as a generously spaced, uppercase, sans-serif logotype with an adaptive ascender that changes depending on its context. It is a simple abstract nod to growth that draws a proprietary quality from a fairly neutral set of characters and extends across print and digital experience. A single font choice, a variety of good quality, dyed and uncoated boards, a black block foil and blind deboss print finish, each chosen to reflect care and quality of service, introduce a tactile, visual and communicative breadth to the logotype and balance a corporate familiarity and consistency with a sense of individuality.

Continue reading this article