Selected by Richard Baird.
The fourteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, embossed surfaces, foils, illustration and one example of thermography. Featured studios include Bunch, Bedow and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.
Opinion by Richard Baird.
Helvetimart is a supermarket in the Swiss city of Lausanne. It offers a broad range of groceries and high-quality Swiss specialities sourced from across the country. The supermarket also holds daily tastings and workshops, has an informed staff and a tablet-based service the gives shoppers access to information on the Swiss cantons and their products. Drawing on regional flags and antique architecture, Mexican graphic design studio Anagrama developed a brand identity for Helvetimart that, through a strong favour for colour and form language, delivers significant impact for an independent store, draws a modern system from historic structure and touches upon the regionality of its products.