Selected by Richard Baird.
A collection of distinctive business cards designed as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set includes dyed papers and foils, illustration and pattern. Featured studios include Inhouse, Toko and The Counter Press. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.
Opinion by Richard Baird
MOAA Architects was founded in 2010. It has an office in Hamilton, New Zealand, and a portfolio of new builds and renovations that span the residential, education, commercial and public sectors. Highlights include their building for Waiariki Institute of Technology’s Health Sciences, a collaboration with DCA, and Piako House, a renovation and extension. MOAA Architects have a passion for ideas and people. This is expressed by a flexible new visual identity of modular play and variety, and a bright yellow and cool grey colour palette designed by Inhouse.