BPO


BP&O Collections — Business Cards No.16

Selected by Richard Baird.

The Best Business Cards Designs of 2017

A collection of distinctive business cards designed as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set includes dyed papers and foils, illustration and pattern. Featured studios include Inhouse, Toko and The Counter Press. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

Continue reading this article


MOAA Architects by Inhouse, New Zealand

Opinion by Richard Baird

Visual identity and branded notepads by In-house for New Zealand's MOAA Architects

MOAA Architects was founded in 2010. It has an office in Hamilton, New Zealand, and a portfolio of new builds and renovations that span the residential, education, commercial and public sectors. Highlights include their building for Waiariki Institute of Technology’s Health Sciences, a collaboration with DCA, and Piako House, a renovation and extension. MOAA Architects have a passion for ideas and people. This is expressed by a flexible new visual identity of modular play and variety, and a bright yellow and cool grey colour palette designed by Inhouse.

Continue reading this article


Raw Wine by The Counter Press, United Kingdom

Opinion by Richard Baird

Logotype, letterpress business cards, stationery and brochures by The Counter Press for international wine fair Raw Wine

Raw Wine is an international two-day wine fair that takes place in the cities of LA, London, Berlin and New York. It was founded by Deborah Lambert and Isabelle Legeron MW, France’s only female master of wine, and provides an opportunity for growers, makers and buyers to get together. Raw Wine is also a celebration of the best organic, biodynamic and natural wines from around the world, produced with the lowest intervention possible. It brings to light, for a new audience, the enduring traditions of wine making, and pushes back against increasing industrialisation, additive use and the shortcuts that come with larger volumes.

London-based studio and workshop The Counter Press, working in collaboration with brand consultant Dan Rowe, created a new visual identity for Raw Wine that captures the character and nuance of wine, the individuality of those that make up the artisan community, expresses a connection with natural low intervention wine production, and intends to engage a new audience. This is achieved in the idiosyncrasies of wood type and the extensive use of letterpress, alongside a bespoke logotype, modern iconography and unbleached substrates. These link business cards, catalogues, signage, glassware, bags, posters and soon to launch website.

Continue reading this article