BPO


Brighton & Brighton Beach ELC by Studio Brave, Australia

Opinion by Richard Baird.

Visual identity and business cards designed by Studio Brave for Brighton & Brighton Beach early learning centres.

Brighton & Brighton Beach are privately owned boutique childcare and early learning centres in Brighton, Australia. Brighton ELC, the first of the two, opened in 2001 and caters to 60 children, aged between the ages of 8 months and 6 years, and recently underwent renovations, led by Christopher Elliott Design. To coincide with this renovation, Brighton ELC worked with Studio Brave on visual identity for both centres. Taking their inspiration from the bayside location and Brighton Beach’s iconic beach boxes, as well as referencing the geometric forms of maritime flags, the studio created a playful visual expression that finds a commonality between play and seaside location.

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Corps Reviver & L’Heure du Cocktail by Spin, UK

Opinion by Richard Baird.

Visual identity for publisher Corps Reviver by Spin, United Kingdom

Corps Reviver is a French publisher and revivalist, redesigning and reprinting classic literary works, the first of which is L’Heure du Cocktail, The Cocktail Hour, written by journalists Marcel Requien and Lucien Farnoux-Reynaud and originally published in 1927. L’Heure du Cocktail, at the time, revolutionised the cocktail book, approaching the subject in a new way. This 2017 bilingual edition, presented in French and English, designed by Spin and illustrated by Spin’s Tony Brook, also offers a new take, pairing expressionist image with a more formal and modernist approach to layout and type. The release of L’Heure du Cocktail coincides with the launch of Corps Reviver’s own identity, also designed by Spin. This similarly explores something of the modernist, in the choice of type and use of form and pattern which appears to be rooted in the military associations of name.

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BP&O Collections — Business Cards No.15

Selected by Richard Baird.

Business card design ideas for 2017

The fifteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, die cut detail and block foil print finishes. Featured studios include Tsto, Two Times Elliott and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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