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Paley by Mucca, United States

Opinion by Richard Baird.

Brand identity, menu cover and coasters for Los Angeles restaurant Paley designed by Mucca, United States

Paley is a restaurant located in Columbia Square, Los Angeles, the former headquarters of CBS and its pioneering chief: William S. Paley, from which the restaurant draws its name. Paley features a distinctive interior, designed by Bishop Pass, of mid-century detailing that recalls Hollywood’s heyday, which comes through in the mix of wood panelling, gilded surfaces, and period-style furniture, fixture and fittings.

Paley’s brand identity, created by New York-based graphic design studio Mucca and extending across menus, wine lists, business cards, coasters and website, plays with the building’s broadcast history and shares a commonality with interior through geometric form and pattern, a contrast of type and high-quality material choices and print finishes.

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Giant by Also Design, United States

Opinion by Richard Baird.

Brand identity for Chicago restaurant Giant by Also Design, United States

Giant is a restaurant on Chicago’s Armitage Avenue with a menu of what is described as unpretentious Midwestern food. It is a small and intimate space with a contemporary and utilitarian interior of solid wood tables, simple chairs, brick and wood panelled walls, and chipboard skirting. Giant’s brand identity, designed by Also and extending across business cards, website, signage and menus, is an articulation of the the restaurant’s tongue-in-cheek name and plays against its modest interior space through type, typesetting and image.

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Landhaus Keller by Seite Zwei, Austria

Opinion by Richard Baird.

Brand identity and gold foiled business cards by Austrian graphic design studio Seite Zwei for Graz-based restaurant Landhaus Keller.

Landhauskeller is a restaurant and bar in the Austrian city of Graz, housed within a building that is over 400 years old. It has a distinctive and highly ornamental interior reflective of the building’s history, and a quirky, current and unusual presentation style. Together these play with classical and contemporary materials, details and forms. This also runs throughout Landhauskeller’s brand identity, designed by Seite Zwei, in the use of typographical juxtaposition, choice of materials, illustrative flourish and print finish. This links business cards, coastersmenus and website.

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