BPO


Maaemo by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by graphic design studio Bielke&Yang for Norwegian two Michelin starred restaurant Maaemo

Design studio Bielke&Yang have worked with Norwegian two Michelin starred restaurant Maaemo to develop a holistic brand identity solution informed by the philosophies and creative practices of its unique dining experience and culinary expertise.

The studio’s brand identity design, which encompassed website, custom typography, colour, the tone and content of images, and the tactile finishes of welcome notes, magazines, business cards, folders and menu design, was created to collectively reflect, contribute to, and communicate Maaemo’s unique philosophy. A philosophy that sees innovative dishes created from organic and seasonal ingredients, farmed in a way that is sensitive to the ecology of their environment, and prepared with an original and creative mindset.

Continue reading this article


Torafuku by Brief, Canada

Opinion by Richard Baird.

Condensed sans-serif logotype for modern pan Asian restaurant Torafuku by graphic design studio Brief

Torafuku has a simple yet adventurous menu that reinterprets pan asian flavours as modern shared dishes. These are made from good quality and locally sourced ingredients, which are complimented by a variety of contemporary cocktails, a carefully curated wine list and local craft beers. Torafuku is located on the border of Vancouver‘s historic Chinatown and features an open and reductive urban interior space of leather upholstered benches, light wood stools and tables, a long cast concrete surface, panels of material texture and white walls. This is punctuated by a bright and colourful brand identity treatment, which included business card, packaging and menu design, developed by Canadian graphic design studio Brief.

Continue reading this article


Iron Grill by End Of Work, Australia

Opinion by Richard Baird.

Branding for Australian fast food business Iron Grill by graphic design studio End Of Work

Iron Grill is fast food outlet preparing healthy, flame grilled wraps and burgers, to order, from its kitchen and counter at the Optus headquarters at Macquarie Park, Australia. The food court at Optus is a competitive environment with a large captive audience of over 6,500 people and a number of other food outlets competing for business but serving familiar, unhealthy favourites.

To help define and convey the simplicity, preparation and quality of Iron Grill’s menu, and to emphasise its difference, graphic design studio End Of Work developed a brand identity treatment that takes the flame grilled foundation of the business’s menu and the industry qualities of its counter, and infuses these with an earthy crafted quality through watercolour brush strokes, a limited economical colour palette and uncoated papers and boards. The project included, business card, packaging, signage and menu design.

Continue reading this article


Wine Fandango by Moruba, Spain

Opinion by Richard Baird.

Branding for Wine Fandango by graphic design studio Moruba

Drawing inspiration from New York neon, and its show business associations, graphic design studio Moruba have developed a new brand identity treatment for Wine Fandango, a restaurant and wine bar, located in the Spanish city of Logroño, that features a rich interior design of textured glass, wood floors and furniture, ceramic tiles, exposed brick and gold fixtures. Wine Fandango’s identity is made up of custom typography and logotype, patterns, business cards, menus and neon signage.

Continue reading this article