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La Pecora Bianca by Pentagram, United States

Opinion by Richard Baird.

Brand identity for La Pecora Bianca by Pentagram, United States

La Pecora Bianca is a New York restaurant, located in the St. James building at Broadway and West 26th Street, with a menu inspired by the seasonal farm-to-table cooking of rural Italy. The restaurant is said to evolve, moving from breakfast, coffee and wine bar throughout the day to restaurant in the evening.

La Pecora Bianca worked with Pentagram partner Emily Oberman and her team to develop a visual identity that would capture and convey a healthy wholesome menu, a warm and welcoming atmosphere, and would compliment an interior by Nema Workshop. This extended across menus, coasters, signage, tableware and postcards.

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Österlånggatan 17 by Lobby Design, Sweden

Opinion by Richard Baird.

Brand identity and business cards for Stockholm restaurant Österlånggatan 17 by Lobby Design

Bockholmengruppen is a Stockholm based restaurant group and owners of both Nytorget 6 and Nybrogatan 38. The group recently expanded, taking over Le Bar and opening Österlånggatan 17 in its place, a modern local restaurant with a menu of home cooked dishes with a twist, located at the centre of Stockholm and attracting locals and tourists alike.

Scandinavian design studio Lobby Design worked with the Bockholmengruppen to create a visual identity that would compliment Österlånggatan 17’s modern interpretation of a traditional local restaurant, express its easy-going and unpretentious atmosphere and convey a sense of good quality. This was achieved through a series of bright and whimsical illustrations and a contrast of type, set across a variety of assets. These included menus, coffee cups, coasters, takeaway packaging, business cards and website.

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Shuang Shuang by ico Design, United Kingdom

Opinion by Richard Baird.

Branding for Shuang Shuang by ico Design, United Kingdom

Shuang Shuang is new restaurant experience, located on London’s Shaftesbury Ave, that brings a contemporary twist on hotpot—a long-established and family favourite throughout China and East Asia, and a fun and social way of eating—to the United Kingdom. Shuang Shuang worked with London based graphic design studio ico Design on naming and interior design, as well as brand identity. This extends across signage, tableware, menus and website.

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