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Loyal Coffee by Mast, United States

Opinion by Richard Baird

Illustrated coffee cups and visual identity design by Mast for barista-run and Colorado-based Loyal Coffee

Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.

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Jackalope Hotels by Fabio Ongarato Design, Australia

Opinion by Richard Baird

Logo, menus and stationery by Fabio Ongarato Design for Australian luxury hospitality experience Jackalope Hotels

Jackalope Hotels is a luxury hospitality experience developed by Melbourne-based Louis Li, a hotelier described as having a penchant for the avant-garde. The first Jackalope Hotel is situated in the heart of the Mornington Peninsula, Victoria, Australia. It is unique in its location, surrounded by the hotel’s vineyard, in its architecture and interior by Carr Design, and in its visual identity, created by Fabio Ongarato Design.

Interior design and visual identity are linked by the theme of alchemy – a metaphor for winemaking, a core part of the business, and expressed in the juxtaposition of visual and material elements to create a new whole. These include the hybrid qualities of the Jackalope sculpture by Emily Floyd, the mixed techniques employed by artist Kate Robertson, and the polished layers of stone and carved busts of Rolf Sachs. This also extends to the visual identity for hotel, its restaurant and bar, in the combination of paper and finish, organic image and precise typographical and geometric forms.

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Kisumé by Fabio Ongarato Design, Australia

Opinion by Richard Baird.

Visual identity and menus designed by Fabio Ongarato Design for Japanese restaurant in Melbourne Kisumé

Kisumé is a Japanese restaurant located on Melbourne’s Flinders Lane. It is described by Fabio Ongarato Design, the studio behind its visual identity, as an unconventional, slightly twisted and artfully executed experience. The restaurant intends to immerse guests in an intriguing view of Japanese traditions, and fuses these with the owner’s obsession with beauty and sensuality. This is expressed by a “brutally sophisticated and minimal interior design” created by Wood Marsh Architecture which features curated artworks by Japanese photographer Nobuyoshi Araki as well as Polly Borland, and in the break from the conventions of a typical Japanese dining experience in the movement and colour of visual identity. This links business cards, stationery, menus, window and lighting decals, posters and website.

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