Posted: October 20, 2017 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: American Design, Bag Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Coffee Cup Designs, Coffee Logos and Packaging Design, Coffee Shop Branding, Colour in Use: Blue, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Mast, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Illustration, Logo Design & Branding Blog, Logos, Minimal Logos, Sans-serif Typography, The Best Custom Logotypes, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography, Unbleached Materials
Opinion by Richard Baird
Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.
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