Posted: September 15, 2014 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Bubble Tea Logos, Business Card Design, Cafe Logos, Colourful Business Cards, Design For Print, Design Opinion, Designed by ico, Food Packaging, Logo Design & Branding Blog, Logo Design Inspiration, Logo Designs, Logo News, Logo Opinion, Logotypes, New Logo, Sans-serif Logotypes, Serif Logotypes, Spot Colours, The Best Brand Identities of 2014, The Best Custom Logotypes, The Best Logo Designs of 2014, Visual Identity Design Blog
Biju is bubble tea brand and cafe located in London’s Soho district that looked to bring and translate a product and experience well-established in South East Asia to the UK in a way that would appeal to a modern discerning market. This was achieved by focusing on fresh, natural and high quality ingredients, a simple menu with an emphasis on taste, a focus on the social aspects of sharing tea, and a brand identity design by ico that ties each of these together. ico’s brand identity extended to signage, branded cups, business cards and uniforms.
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