BPO


Well Coffee by Bond, Finland

Opinion by Richard Baird.

Brand identity and coffee cups by Bond for Helsinki-based vegetarian café Well Coffee

Well Coffee is a new vegetarian café in the centre of of the Finnish capital of Helsinki. It has a distinctive interior of steel frames and wood surfaces, exposed concrete walls, drilled and CNC cut panels of circles, large menu board, marine lamps and potted plants. These blend the current and utilitarian with the more welcoming. Scandinavian graphic design studio Bond worked with the café on brand identity. This included illustration and custom typography, implemented as signage, across packaging and throughout website. These are linked by wave-like elements, inspired by the symbol associated with cafe’s location in Kaivopiha, and recurring circular detail that makes a connection with interior design.

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Pontus In The Air by Bold, Sweden

Opinion by Richard Baird.

Logotype by Stockholm-based Bold for Arlanda Airport restaurant Pontus In The Air

Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.

Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.

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On Rye by Pentagram’s Michael Bierut, United States

Opinion by Richard Baird.

Brand identity and print by Pentagram for Washington DC sandwich shop On Rye

On Rye is a fast-casual sandwich shop, with a space in the US capital of Washington DC, inspired by the Jewish deli. It has a menu of unexpected recipes that dial down the salt and bumps up the veggies, uses natural and wholesome ingredients, and gives traditional dishes a modern twist. On Rye has an interior that brings a contemporary finesse to retrospective detailing and features a brand identity designed by Pentagram partner Michael Bierut and his team. Brand identity functions on a few different levels. It works as an expression of On Rye’s wholesome menu, honours the origins of the Jewish deli in the US and adds to interior using contrast, in the weight and shape of type, the brightness of colour and the playful qualities of photography within a space of material detail and traditional fixtures and fittings. The project included business cards, menus, wall-coverings, signage and website.

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