BPO


Agricola designed by Mucca

Agricola - Logo and branding designed by Mucca

Agricola is a restaurant located on Princeton’s Witherspoon Street that offers simple, rustic, American cuisine – created by executive chef Josh Thomsen – that is based around fresh seasonal flavours, local produce grown on their 112 acre farm and a selection of regional beers. Multidisciplinary design agency Mucca was responsible for translating Agricola’s ‘farm-to-table’ concept into a visual identity that extended across a website, signage and printed collateral, and would compliment the earthy materials and intimate lighting of Seed Design’s interior.

Continue reading this article


The Tokenhouse by Designers Anonymous

Logo for The Tokenhouse created by Designers Anonymous

The Tokenhouse is a gastropub – run by hospitality brand Fuller’s – located on London’s Moorgate road. Designers Anonymous – the agency behind the branding of Fuller’s King’s Cross pub venture The Parcel Yard and fair-trade coffee range Brewer St. – developed a visual identity for the venue that appropriates 17th century history, gives it a contemporary vector treatment, a creative but cohesive diversity throughout the print work and a high quality finish across the exterior signage.

Continue reading this article


The Beaufort designed by The Company You Keep

Logo for Melbourne-based themed dive bar The Beaufort, designed by The Company You Keep

Design agency The Company You Keep (TCYK) have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50’s and 60’s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals.

Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery -with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.

Continue reading this article