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Happy Maple by Garbett, Australia

Opinion by Richard Baird.

Brand identity, brand t-shirt and badges by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Happy Maple is a Adelaide-based bakery dedicated to producing small batch 100% vegan donuts, baked not fried, made from gluten, tree nut and peanut free recipes. Orders are by phone, e-mail or through their pop-up stores. There is no website, just a social media presence with lots of donut images, a personable approach to communication, and a cheerful brand identity created by local graphic design studio Garbett.

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Embla by A Friend Of Mine, Australia

Opinion by Richard Baird.

Wordmark, custom typeface, menus and business cards by A Friend Of Mine for Melbourne restaurant and wine bar Embla

Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.

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Paley by Mucca, United States

Opinion by Richard Baird.

Brand identity, menu cover and coasters for Los Angeles restaurant Paley designed by Mucca, United States

Paley is a restaurant located in Columbia Square, Los Angeles, the former headquarters of CBS and its pioneering chief: William S. Paley, from which the restaurant draws its name. Paley features a distinctive interior, designed by Bishop Pass, of mid-century detailing that recalls Hollywood’s heyday, which comes through in the mix of wood panelling, gilded surfaces, and period-style furniture, fixture and fittings.

Paley’s brand identity, created by New York-based graphic design studio Mucca and extending across menus, wine lists, business cards, coasters and website, plays with the building’s broadcast history and shares a commonality with interior through geometric form and pattern, a contrast of type and high-quality material choices and print finishes.

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Giant by Also Design, United States

Opinion by Richard Baird.

Brand identity for Chicago restaurant Giant by Also Design, United States

Giant is a restaurant on Chicago’s Armitage Avenue with a menu of what is described as unpretentious Midwestern food. It is a small and intimate space with a contemporary and utilitarian interior of solid wood tables, simple chairs, brick and wood panelled walls, and chipboard skirting. Giant’s brand identity, designed by Also and extending across business cards, website, signage and menus, is an articulation of the the restaurant’s tongue-in-cheek name and plays against its modest interior space through type, typesetting and image.

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