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Torafuku by Brief, Canada

Opinion by Richard Baird.

Condensed sans-serif logotype for modern pan Asian restaurant Torafuku by graphic design studio Brief

Torafuku has a simple yet adventurous menu that reinterprets pan asian flavours as modern shared dishes. These are made from good quality and locally sourced ingredients, which are complimented by a variety of contemporary cocktails, a carefully curated wine list and local craft beers. Torafuku is located on the border of Vancouver‘s historic Chinatown and features an open and reductive urban interior space of leather upholstered benches, light wood stools and tables, a long cast concrete surface, panels of material texture and white walls. This is punctuated by a bright and colourful brand identity treatment, which included business card, packaging and menu design, developed by Canadian graphic design studio Brief.

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Nourcy by lg2boutique, Canada

Opinion by Richard Baird.

Logo designed by lg2boutique for Quebec City delicatessen Nourcy

Nourcy is a delicatessen that has been creating fresh, home-made and original products for thirty years from its location in Quebec City. While providing a contemporary dining environment Nourcy also offers catering services and lunch boxes to customers who have come to expect restaurant-quality at work and at home. In conjunction with a new menu of pastries, an expanded chocolate selection, exclusive gourmet delicacies and the development of a second location in the area of Lebourgneuf, Canadian graphic design studio lg2boutique developed a new brand identity and interior design treatment that places ingredients and products at the forefront.

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Coalition for Engaged Education designed by Blok

Opinion by Richard Baird.

Logo and print design by Blok for LA based education organisation the Coalition for Engaged Education (CEE)

The Coalition for Engaged Education, formerly New Visions Foundation, is an LA based organisation, led by Dr Paul Cummins, that helps vulnerable children and young adults to realise their potential through an approach to education that respects and inspires them. CEE recently worked with design studio Blok to develop a new visual identity that would mark the organisation’s new national ambitions.

The result, a logo that is both wordmark and icon, stationery and posters bound by a broad colour palette and uncoated papers, is described by Blok as reflecting CEE’s process of transforming and uplifting, and emphasises the system of support it provides its students. Emotive language complements this approach by turning CEE into a verb, with the intention of giving voice to its beliefs and to the students’ own hopes and dreams.

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