We Are Tonic, formerly McDonnell Haynes, is a Toronto based advertising agency with an ‘innovative approach to solving business problems by harnessing the brainpower of an “idea collective”’. Independent design agency Blok were commissioned to develop We Are Tonic’s visual identity, following the name change, that would reflect the company’s repositioning as a big agency alternative.
Atelier af is an international art consultancy and publishing firm based in Mexico City. This month the company launched a new visual identity based around an unusual and unique double monogram, created by independent and multidisciplinary design agency Blok, that fuses and contrasts forms that convey classic artistic ideals such as emotion, individuality and expression and the modernistic themes of systems, pragmatism and objectivity.
La Main Bagel Co. is a store, located in Montreal’s St-Laurent district, that specialises in the hand-made and wood-fired Montreal-bagel. Independent graphic designer Ugo Varin was commissioned to develop the brand’s packaging, cleverly contrasting the fine detail of a vintage map and the bold, solid fill and craft aesthetic of a sticker to resolve the handmade nature of the bagels and the stores historic location, traditions and convergence of cultures.