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Hoi Bo designed by Blok

Logo and print with angular die cut detail designed by Blok for luxury bag, clothing and accessories brand Hoi Bo

Hoi Bo is the handmade luxury bag, clothing and accessories brand of Ontario based Sarra Tang that in the words of Blok, the design agency behind Hoi Bo’s recent rebranding, as possessing a “distinctive aesthetic that arises from the designer’s unique way of working”, a process that involves folding paper to create shapes that then inform the design direction of the garments and accessories.

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The Vine designed by Blok

Logo for Italian and Californian wine specialist The Vine created by Blok

“The Vine is a wine agency in Ontario, with an exclusive and focused portfolio of wines from Italy and California, and an impressive reputation for service and professionalism.” Design agency Blok conducted an “in-depth mining of the brand revealed four key values: distinctiveness, character, authenticity and artisanal” which became the “pillars of the identity”. “The visual vocabulary strikes an elegant balance between the company’s values, the heritage of the wineries that it represents, and the highly contemporary vision of its founders.”  – Blok

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We Are Tonic designed by Blok

Logo designed by Blok for Toronto based advertising agency We Are Tonic

We Are Tonic, formerly McDonnell Haynes, is a Toronto based advertising agency with an ‘innovative approach to solving business problems by harnessing the brainpower of an “idea collective”’. Independent design agency Blok were commissioned to develop We Are Tonic’s visual identity, following the name change, that would reflect the company’s repositioning as a big agency alternative.

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