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Mister by Brief, Canada

Opinion by Richard Baird.

Brand identity and packaging by Brief for Vancouver-based all natural, artisanal and seasonal ice cream business Mister

Mister crafts all natural, artisanal and seasonal ice cream from its location on Mainland Street, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.

Mister worked with local graphic design studio Brief to develop a visual identity that would run across and unite signage, packaging and business cards. Taking their cues from the modern production technique, and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, Brief created a reductive but impactful brand expression based around a pentagon motif and a bright blue ink.

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The True Honey Co. by Marx Design, New Zealand

Opinion by Richard Baird.

Brand identity and packaging by Marx Design for The True Honey Company, a New Zealand-based business specialising in mānuka honey

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.

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The Glamoury by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gold block foiled business cards by Canadian studio Glasfurd & Walker for Vancouver-based luxury make-up and styling salon The Glamoury.

The Glamoury is a Vancouver-based luxury make-up and styling salon where the classical and timeless meets the modern. The salon takes a personal approach, creating tailored looks that express the personality of its clients. It has a distinctive interior of period shapes, sufaces and detailing, flat colour and illustrative borders, and a brand identity, designed by Glasfurd & Walker, to match. This runs across menus, stationery, business cards and packaging, and features custom typography.

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