BPO


Uproot by Believe in, Canada & United Kingdom

Opinion by Richard Baird.

Premium maple syrup and packaging to celebrate UK-based graphic design studio Believe in's expansion into Canada

Uproot is a premium and limited edition maple syrup created to celebrate the opening of UK-based Believe in’s second design studio in Canada. It features a distinctive packaging design that takes a Canadian icon and infuses it with what the studio describes as a European design sensibility. Believe in, from its two studios and through their collaborative effort, will now support clients from the UK, Europe and across North America.

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Faculty Brewing Co. by Post Projects, Canada

Opinion by Richard Baird.

Logotype and screen printed growlers by Canadian graphic design studio Post Projects for Faculty Brewing Co.

Faculty Brewing Co. strives to create an open and collaborative environment where visitors, of all levels of expertise, can learn about how craft beer is made with the intention helping them to navigating Vancouver’s thriving craft scene. The brewery boasts a 7 barrel, 1450 square-foot brewery with 6 fermentors, 6 bright beer tanks and 28-seat tasting room with an industrial and utilitarian interior design. It also features a brand identity created by local design studio Post Projects which reaches across packaging and signage.

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Mister by Brief, Canada

Opinion by Richard Baird.

Brand identity and packaging by Brief for Vancouver-based all natural, artisanal and seasonal ice cream business Mister

Mister crafts all natural, artisanal and seasonal ice cream from its location on Mainland Street, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.

Mister worked with local graphic design studio Brief to develop a visual identity that would run across and unite signage, packaging and business cards. Taking their cues from the modern production technique, and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, Brief created a reductive but impactful brand expression based around a pentagon motif and a bright blue ink.

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