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Park Distillery Vodka by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Package design for Park Vodka by Canadian graphic design studio Glasfurd & Walker via BP&O A Packaging Design Blog.

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty, with mountains, prairies, forests and desert badlands that attract walkers, campers and skiers.

Park Restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout its interior, campfire-inspired menu and a brand identity by Vancouver based graphic design studio Glasfurd & Walker which plays with the visual vernacular of mountain trails, camping equipment and walking clothes through type, colour and texture. Check out the project and BP&O’s review here.

Glasfurd & Walker continue to work with Park, designing packaging for its distillery business, and its range of vodkas, using the opportunity to build out brand identity with the introduction of illustration by Cristian Fowlie, the perceived value of a silver foil, choice of structure and further material texture.

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Bronuts by One Plus One Design, Canada

Opinion by Richard Baird.

Branding for Bronuts by Canadian graphic design studio One Plus One

Bronuts sells handmade donuts and freshly brewed coffee to the local community of the Exchange District in Winnipeg, Canada, and, as the name suggests, is run by two brothers. Bronuts’ location draws a variety of customers, from young professionals and corporate offices to college students. It has a warm interior of light wood, white tiles, exposed architectural surfaces and low-hanging bulbs.

Much like its interior, Bronuts’ brand identity, created by graphic design studio One Plus One Design and which including stationery, packaging and signage, comfortably sits between hipness and accessibility, and is thoroughly current. This is reflected within the geometric sans-serif characters of the logotype, the simple, playful and communicatively clear donut and coffee cup iconography, the cleverness of a logo with a glaze that doubles as a smile, doughnut patterns and the straightforward application of these assets across interior and packaging. This also extends to a limited colour palette and the uncoated and debossed surface and three-ply weight of a letterpress business card.

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Park Restaurant & Distillery by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Branding for Canadian restaurant and distillery Park by Glasfurd & Walker

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty which includes mountains, prairies, forests and desert badlands, and that attracts walkers, campers and skiers locally and internationally.

The restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout an interior of warm lighting, long dining tables, enamelware, exposed stone walls and beams, antlers and wood panelling, a campfire-inspired menu of spit-roasted, wood-fired and smoked flavours, and a bright and robust brand identity developed by Vancouver based graphic design studio Glasfurd & Walker.

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