Opinion by Richard Baird
NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer that believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and brand identity for NAU that would extend across business cards, stationery, brochure, exhibition stand and website. This is inspired by and makes a connection with Australia’s unique and diverse landscapes through compelling photography by Brooke Holm, and using a broad but complimentary colour palette.
Opinion by Richard Baird
Highlights is an exhibition of works from French contemporary art museum The Collection of the Fondation Cartier pour l’art contemporain at the Seoul Museum of Art (SeMA). The exhibition runs from May 30th to August 15, 2017, features work by artists such as Ron Mueck, David Lynch and Sarah Sze, and also includes commissioned pieces and major artworks by Korean artists.
Highlights is curated by Fondation Cartier and SeMA, set over three floors with spaces for discovery, contemplation and wonder, and features a visual identity by South Korea graphic design firm Studio fnt. This is characterised by a mix of bright colour, silver block foil print finish and a linear graphic device that connects Korean and English. This is used to link posters and exhibition brochure, catalogue, banners, signage, super graphics and tote bag.
Opinion by Richard Baird.
Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.
With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.
This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.