BPO


BP&O Collections — Brochures No.6

Selected by Richard Baird.

  The Best of BP&O – Brochures No.6

The sixth collection of brochures, lookbooks, brand guidelines, catalogues and invitations published on BP&O. These mix layout, material choice and print finish, and between them effectively utilise colour, type, proportion, image, texture and paper contrast to communicate, compel and contribute to a distinctive brand identity. This selection features uncoated and coated papers, spot colours, blind deboss, die cuts and open stitching, and includes work by graphic design studios Bravo, Spy and Studio South.

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UAL 2017–18 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Brochures by Spy for the University of the Arts London 2016–17 campaign

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.

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Prism by Matchstic, United States

Opinion by Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.

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