F. Ménard is a Canadian pork producer and butcher with a family heritage that dates back fifty years. Their visual identity, developed by brand and packaging design specialist lg2 boutique, creates a seamless fusion of a past and present – traditional service values alongside contemporary high standards – through the union of vintage and contemporary photography, the utilisation of digitised, early 20th century typeface and a flat, economical colour palette cohesively executed across a variety of collaterals.
Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.
Living Earth is a New Zealand based brand of organic compost created by collecting, recycling and ‘brewing’ green waste likely to have ended up in landfill sites. Digital design agency Fracture, working in collaboration with packaging specialist Ryan Marx, recently redeveloped the brand’s range of compost bags and bottles replacing a plain single and two colour economical design with a bright and playful resolution of vivid spot colours, simple plant illustrations, an expressive character style and a subtle sense of narrative.
Argromundo is a Mexico based retailer and manufacturer of agricultural pesticides. The brand’s new identity, created by independent design agency Anagrama, resolves a technological but environmentally considerate approach through a simple geometric interpretation of a clover.
Banks Peninsula Farms is an effort to unite the wool growers of the Banks Peninsula region of New Zealand and increase the value while globally promoting their unique strong wool product under a new Provenance brand. Independent design agency and recent finalist of the Best Awards, Strategy, designed an identity that captures the collaborative nature of the initiative and the premium quality of the product with an iconic BP monogram.
Paisaje Cultural Cafetero is an organisation that supports a number of coffee growing areas and heritage sites around Colombia’s central and western foothills of the Cordillera de los Andes. Their new identity developed by Columbian designer Jaime Cadavid characterises the natural, cultural and architectural significance of the area.