Branding and Packaging: Triticum

Triticum designed by Lo Siento

Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.

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Branding and Packaging: Toni’s Eierlikoer

Toni's Eierlikoer designed by Moodley

Toni’s is an Austrian organic egg brand owned and run by Toni Freilandeier. As part of an increasing product diversification – with eggs still firmly at the core - brand and strategic design agency Moodley recently developed the packaging for Toni’s Eierlikoer, a vanilla and egg liqueur in a flip-top bottle and packed in an uncoated, unbleached box with a screen-printed finish.

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Branding and Packaging: Jamsheed

Jamsheed designed by Cloudy Co.

Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.

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Logo and Branding: The Beaufort

The Beaufort designed by The Company You Keep

Design agency The Company You Keep have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50′s and 60′s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals. Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery – with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.

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