Branding and Packaging: Triticum
Posted: March 25, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bakery, Box, branding, Bread, design, graphic design, Lo Siento, packaging, spain, Stamp, Triticum, typography Leave a comment »Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.
Logo and Branding: Gomez
Posted: March 22, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, craft, design, electric blue, graphic design, identity, illustration, logo, logo-type, news, Print, typography Leave a comment »Multidisciplinary design agency Savvy have just completed the identity and collateral design for Gomez, a San Pedro-based bar ‘where you can hear good music and drink well’. The bar’s visual language, a ‘reconciliation of the traditional and avant-garde’, delivers a youthful, friendly and expressive brand personality through quirky vector illustration, the contemporary art and craft sensibilities of a striking electric blue colour palette and tinted images, paper texture, plastics, light, uncoated wood and heat treatments. Alongside the more retrospective tone of serif and italic typefaces, the diamond structure of the pattern work, the ribbon of the logo and black and white portrait photography. The result feels intentionally ‘silly’ yet is appropriately underpinned by a professional, experienced coherency that conveys quality.
Logo and Branding: Agricola
Posted: March 14, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, food, graphic design, identity, logo, Mucca, news, opinion, restaurant, typography Leave a comment »Agricola is a restaurant recently opened in Princeton, New Jersey, that offers simple, rustic American cuisine – created by Executive Chef Josh Thomsen – based around fresh seasonal flavours, local produce from their own 112 acre farm and regional beer. Multidisciplinary design agency Mucca was responsible for translating the ‘farm-to-table’ concept into a visual identity, website, signage and printed collateral solution that would compliment the earthy materials and intimate lighting of Seed Design’s interior design.
Branding and Packaging: Toni’s Eierlikoer
Posted: February 10, 2013 Filed under: Food & Drink, Packaging | Tags: Austria, design, earthy, eggs, free range, hand written, moodley, natural, organic, packaging, script, Toni's Eierlikoe, unbleached, uncoated Leave a comment »Toni’s is an Austrian organic egg brand owned and run by Toni Freilandeier. As part of an increasing product diversification – with eggs still firmly at the core - brand and strategic design agency Moodley recently developed the packaging for Toni’s Eierlikoer, a vanilla and egg liqueur in a flip-top bottle and packed in an uncoated, unbleached box with a screen-printed finish.
Logo and Branding: The Tokenhouse
Posted: February 6, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, Branding News, design, Designer Anonymous, Drink, food, Fuller's, graphic, graphic design, identity, illustration, logo, logo news, logo-mark, logo-type, London, news, opinion, packaging news, review, stationary, The Tokenhouse, typography, visual identity Leave a comment »The Tokenhouse is a gastropub – run by hospitality brand Fuller’s - located on London’s Moorgate road. Designers Anonymous – the agency behind the branding of Fuller’s King’s Cross pub venture The Parcel Yard and fair-trade coffee range Brewer St. – developed a visual identity for the venue that appropriates 17th century history, gives it a contemporary vector treatment, a creative but cohesive diversity throughout the print work and a high quality finish across the exterior signage.
Branding and Packaging: Jamsheed
Posted: February 4, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bottle, Boutique, branding, Branding News, Business Card, craft, design, Drink, graphic, graphic design, identity, illustration, Jamsheed, label, labels, logo news, logo-type, news, opinion, packaging, packaging news, stationary, typography, uncoated, visual identity, wine, Yarra Valley Leave a comment »Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Logo and Branding: The Beaufort
Posted: January 25, 2013 Filed under: Food & Drink, Logos & Branding | Tags: branding, Branding News, design, graphic, graphic design, identity, illustration, label, labels, logo news, logo-type, monogram, nautical, Navy, news, opinion, packaging, Sports, The Beaufort, The Company You Keep, typography, visual identity Leave a comment »Design agency The Company You Keep have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50′s and 60′s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals. Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery – with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.
Logo and Branding: The Honours
Posted: January 24, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, Branding News, Business Card, design, Edinburgh, Fine Dining, foil, food, graphic, graphic design, identity, logo, logo news, logo-mark, logo-type, monogram, news, opinion, Print, restaurant, review, texture, typography, uncoated, visual identity 3 Comments »The Honours is an Edinburgh-based and Parisian-influenced brasserie owned by two Michelin-starred chef and restaurateur Martin Wishart. The brasserie’s visual identity, developed by creative agency Touch - also responsible for the branding of Martin’s other establishments, combines a well-spaced logo-type, a creative monogram, black and cream colour palette, tactile material textures and a block foil print finish to communicate a traditional crafted approach to food, the use of high quality ingredients and personal service practices set within a contemporary environment.











