Tabarka Studio specialises in ‘detail-oriented’ and handcrafted tiles made from terracotta, a ‘clay-based ceramic earthenware that becomes porous when fired creating a worn-out, antique finish’. Anagrama, the design agency responsible for the studio’s visual identity and collateral, describe their approach as embracing an ‘archaic timelessness’ that reflects the products through the use of a blue and white scale pattern, tiled icon and a heavy, tactile and porous substrate.
Mark Cappellino is described by Perky Bros, the Tennessee-based studio behind his new visual identity, as a leadership consultant who travels the worldwide helping individuals and teams better communicate through stronger relationships. Their design solution, “based on the behavioural beliefs that shape his practice”, “plays on the typographic device called the em dash, meaning an interruption of thought” and “comes to life as a red thread which according to Chinese legend connects all of us—tangling, stretching, but never breaking.”
Multidisciplinary design agency Anagrama have recently completed the visual identity for San Francisco-based dry cleaning shop Nordic House, who alongside their cleaning service sell scented soaps and undershirts. Anagrama describe their approach as focusing on Scandinavian design by combining “simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette” of snowy white, chilly grey, pine needle green and fresh salmon to “create a cool nordic landscape complete with its pure, immaculate and undisguised scents”. Alongside iconography “designed with a stark and reductionist style” the solution “captures the brand’s elemental emphasis on honesty, clarity and above all, quality.”
Curious Space is a London-based scenographers – a specialist scene setter – that creates “unique and inspiring spaces for museums, galleries and more”. Their visual identity, developed by Mash Creative and MayNinth, ‘splits apart to create a physical space that intrigues whilst the type can sit either horizontally or vertically in numerous layouts within the dotted grid”, establishing a flexible and unusual yet structured solution that extracts a proprietary value from the near-neutrality of Gotham’s geometric sans-serif characters.
Ali Sharaf is a Bahrain-based commercial photographer who specialises in fashion, beauty, portrait and lifestyle images for the advertising and editorial sectors, and describes himself as contemporary, upbeat, outspoken and edgy. Inspired by Swiss modernism, design agency Mash Creative developed an identity solution that combines an iconic mark, sans-serif typography, weighty and tactile material choices and a timeless black, white and grey colour palette to ‘communicates Ali’s core brand values’ with a timeless simplicity.
CZYK is a Melbourne-based industrial design practice established by Nikolai Kotlarczyk that specialises in contemporary furniture and lighting design for small and large scale production. Longton, the agency behind CZYK’s new visual identity, website and collateral, describe the practice as having a ‘strong focus on functional, high use design based heavily around materiality, production techniques and the environmental lifecycle of each product.’
These are the five projects I reviewed during May that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last.
Do you agree with my choices?
Treadwell is a Kansas-based floor installation business that specialise in no-nonsense solutions that last. Perky Bros, the agency behind their name, visual identity and website, describe Treadwell’s philosophy as about ‘standing upright, walking the walk and empowering clients to move forward with confidence, secure in the knowledge that they’ve chosen the right product and the right people for the job’. The agency distilled this philosophy into an identity that unties the perceived strength of buffalos and geometry with the contemporary, on-trend restraint of a single consistent line weight and matching logo-type.
Tourean is a British multinational venture capital firm that manages a variety of lifestyle subsidiaries within the music, design, events, social media and fashion industries. Their new visual identity, developed by design agency Anagrama and drawing inspiration from the Tourean name – a compounding of the words taurean and tour created to convey the values of strength, fortitude, courage and integrity as well as the company’s worldwide reach – fuses Gotham Black and Copperplate Gothic into a single logo-type described by the agency as ‘modern and earnest’ and sets it within the context of a ‘serious and somber’ colour palette and the high qualities of heavy paper with debossed surface textures and gold foil detailing.
Podi is a Singapore-based organic restaurant that ‘celebrates bold, robust and unique flavours’ and the responsible sourcing and cooking of ingredients. Drawing inspiration from the restaurant’s name, a Hindi word to describe a mixture of ground dry spices and herbs, design agency Bravo Company developed a visual identity that pairs a small, abstract interpretation of heaped spices with a bold logo-type, earthy tones and tinted imagery to reflect Podi’s mission of making ‘good, natural and organic food’.