Branding and Packaging: Fisix
Posted: May 23, 2013 Filed under: Health, Fitness & Beauty, Packaging | Tags: Art, branding, cosmetics, design, Fisix, labels, logo, Mucho, packaging, sport Leave a comment »
Multidisciplinary design agency Mucho have recently published their branding and packaging work for Fisix, a line of cosmetic products that includes shower gels, shampoo and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’. Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette.
Packaging: Australia Post Domestic Parcels
Posted: April 17, 2013 Filed under: Packaging, Transport & Logistics | Tags: design, graphic design, Interbrand, mail, packaging, post, utility 1 Comment »
Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.
Branding and Packaging: Vitalkost Shift
Posted: April 8, 2013 Filed under: Health, Fitness & Beauty, Logos & Branding, Packaging | Tags: branding, Health, logo, logo-type, monogram, packaging, Print, QR Codes, serif, Shift, supplements, typography, Vitalkost 2 Comments »
Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological/technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
Branding and Packaging: Triticum
Posted: March 25, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bakery, Box, branding, Bread, design, graphic design, Lo Siento, packaging, spain, Stamp, Triticum, typography Leave a comment »
Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.
Branding and Packaging: Toni’s Eierlikoer
Posted: February 10, 2013 Filed under: Food & Drink, Packaging | Tags: Austria, design, earthy, eggs, free range, hand written, moodley, natural, organic, packaging, script, Toni's Eierlikoe, unbleached, uncoated Leave a comment »
Toni’s is an Austrian organic egg brand owned and run by Toni Freilandeier. As part of an increasing product diversification – with eggs still firmly at the core - brand and strategic design agency Moodley recently developed the packaging for Toni’s Eierlikoer, a vanilla and egg liqueur in a flip-top bottle and packed in an uncoated, unbleached box with a screen-printed finish.
Branding and Packaging: Jamsheed
Posted: February 4, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bottle, Boutique, branding, Branding News, Business Card, craft, design, Drink, graphic, graphic design, identity, illustration, Jamsheed, label, labels, logo news, logo-type, news, opinion, packaging, packaging news, stationary, typography, uncoated, visual identity, wine, Yarra Valley Leave a comment »
Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Packaging: TANGENTGC
Posted: February 1, 2013 Filed under: Packaging | Tags: Essen, graphic, graphic design, label, labels, logo-type, monochromatic, news, packaging, packaging news, sans serif, shoe polish, TangentGC, typography, utilitarian, visual identity Leave a comment »
Design agency Essen have recently completed a packaging and rebranding project for TANGENTGC, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works quite well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product – appropriately placed at the centre of each label.
Branding and Packaging: Hya-Joint
Posted: January 14, 2013 Filed under: Health, Fitness & Beauty, Logos & Branding, Packaging | Tags: Art, branding, Branding News, clinical, design, graphic, graphic design, identity, logo, logo news, logo-type, news, opinion, packaging, packaging news, review, richard baird, typography, visual identity Leave a comment »
Design studio Artentiko has recently published images of their latest visual identity and packaging project for Hya-Joint, a medical product – formulated from hyaluronic acid – developed to treat the pain of osteoarthritis, a common disorder which is the result of long-term wear and tear to the joints. Artentiko’s solution infuses the conventional, clinical neutrality and utility of ample white space and sans-serif typography with the soothing qualities of a cool colour palette, soft form and a raised gel-like print finish.
Packaging: Top 5 Projects of 2012
Posted: December 30, 2012 Filed under: Packaging, Top Five | Tags: anagrama, Art, Bermellón, branding, Branding News, Business Card, Casa Bosques Chocolates, DDMMYY, design, design bridge, graphic, graphic design, identity, Irving & Co., logo, logo news, logo-mark, logo-type, news, opinion, Plymouth Gin, review, richard baird, Rummo, Savvy, stationary, top 5, Triumph & Disaster, typography, visual identity Leave a comment »
These are the five packaging projects I reviewed during 2012 that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. For me these stood out for their mix of heritage, sense of high quality and provenance executed with a sense of traditional authenticity and/or contemporary restraint.
Do you agree with my choices?
Packaging In Brief: Wild Winter Ale
Posted: December 14, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, ale, Bedow, Beer, Danish, Drink, heat sensitive, label, Mikkeller, packaging, packaging news, Winter Pilsner Leave a comment »
Mikkeller + Bedow is a limited edition ale range with a four seasons theme created by Danish brewery Mikkeller and packaged by Stockholm-based graphic and product design studio Bedow. This month sees the launch of the brewery’s fourth variety, Wild Winter Ale, which features a simple, grid-based typographic layout, a silver and white colour palette and a geometrically neat heat sensitive tree illustration that looses its leaves.
