Of all BVD’s recent projects, which includes their packaging for 7-Eleven – a blog favourite this and last week -, it is their work for Swedish copywriter Mattias Jersild that really stood out for me. It is an incredibly simple but wonderfully laid out, spaced and restrained solution that introduces variety through an interesting mix of lowercase, sentence case and uppercase typography set out as paragraphs and footnotes using the Swedish typeface Indigo. A choice that, by drawing on classic 15th and 16th century literary references, digitally adapting these to fit contemporary printing techniques and giving ‘optimal legibility to ordinary type sizes’ – works well to convey a sense of timelessness, professionalism and academia. There is an honesty and straightforwardness in the uncoated nature of the paper, the single black ink print treatment and the way the logo-type sits unassumingly within the body of the content – marked only by a change to and motion of an italic – which feels complimentary rather than appearing overtly individual. The absence of iconic or superfluous detail clearly places language at the very heart of the identity with a modernistic design sophistication and although I cannot read Swedish I have no doubt that there is a personal relevance to every word.
Surname & Surname is a new consumer focused brand communications agency formed by London-based PR specialist Blue Rubicon. Their visual identity, recently created by NB Studio, utilises a simple but well executed typographical solution to deliver an alternating union of language which conveys professionalism, communicative creativity at its most elemental, and a thoughtful, evolving brand personality.
Madefire is a browser-based digital publishing platform and app created by Ben Wolstenholme, Liam Sharp and Eugene Walden to aid graphic novelists in the development and sharing of motion books and to provide readers with a new and dynamic digital experience. International design agency Moving Brands was responsible, from inception, for developing and defining Madefire’s purpose, visual identity, complimentary assets, printed collateral and digital interface.
Launched in 2006 Little Black Book is a printed guide for the advertising industry to share new ideas and was brought on-line in 2009 with the inclusion of new features such as e-newsletters, job boards and show reels. This year sees the launch of a new visual identity, created by Glasgow based interdisciplinary design agency Berg, which takes a simple and literal visual approach to frame a broad variety of content.
Following this weeks news that DC Comics is updating its identity there have been some more visuals released as to how this will draw together the diverse worlds. Designed by Landor, these variations are pretty neat in their execution and take the basic primary DC logo-mark and give it some serious character.
“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,” - Amit Desai, SVP of Franchise Management for DC Entertainment.
- Taken from the DC Comics website
Booki.sh is a simple to use facility for the reading and purchasing of ebooks that works across a multitude of platforms. Their identity, developed by Melbourne based design agency A Friend Of Mine created an open aesthetic that blends an illustrative charm, the functionality of the internet and the accessibility of ebooks.
The Lit Pub is an on-line publisher of independent authors with the aim of creating a sustainable community. Lit Pub approached South Carolina based Fuzzco to develop their new identity that blends the tangible world of books with the interactivity of the internet and includes a new logo, website, t-shirts, stickers and bookmarks.
Talking books is an Canadian audio-book retailer established in 1996 that sells on-line, in stores, and through electronic kiosks. They have recently undergone a review of their identity managed by US based designer and illustrator Adrian Walsh who developed their new identity and brand guidelines.
Logolounge 6 is a diverse collection of logo work interspersed with articles and projects from the world’s top design agencies. Published by Rockport and collaboratively written by Catherine Fishel and Bill Gardner it contains 2,000 logos selected from 35,000 submissions to the website logolounge.com between 2009 and 2010.
A bumpy ride, but it’s worth it – going freelance
Source: Design Week | Published: 17 May 2007
Going freelance can be rewarding, but to succeed you have to be positive, promote yourself at every opportunity and, above all, keep on training, says Richard Baird