Les Market is an on-line fashion boutique, with a store in Stockholm, that offers a curated collection from brands such as Rick Owens, Kris Van Assche, Alexander Wang and Raf Simons. The store’s visual identity, developed by Planet Creative, establishes – through a bold sans-serif logo-type, a tape, paint and black marker aesthetic, typewriter slab-serif and a monochromatic colour palette – an urban and industrial quality that frames the detail and distinctive style of the garments.
Marwood is London-based tie and neckwear brand founded in 2010. Its collections, handcrafted from British lace and cloth, are sold internationally to boutique stores such as Barneys New York, Tomorrowland Tokyo, Liberty London, and through online retailer Mr.Porter. Multi-disciplinary design studio Everything In Between (EIB) recently developed a new visual identity, label and packaging solution for Marwood that shares the tactile qualities of the product – through material choice and texture – but also delivers sharp professional contrast in their use of geometric form, type and a glossy black ink treatment.
dsigndot is a new on-line lifestyle store that showcases and retails furniture, fashion and jewellery work from designers and artists such as Zaha Hadid and Phil Cuttance as well new and emerging talent. The site’s identity, created by London-based design studio Build, draws together unusual typographical characters under a cohesive and contemporary aesthetic to deliver a distinctive and subtle craft sensibility that reflects the unique and high quality pieces sold through the site.
Smith-Wykes is a London and Paris-based male fashion brand driven by the values of ‘creative independence’ ‘generosity of spirit’ and the ‘celebration of character.’ The brand’s visual identity, a combination of simple a san serif logo-type, a reductionist twist on the classic and often highly illustrated crest and a deep blind emboss – created by Studio Small - puts a contemporary and practical spin on traditional values and visuals alongside subtle craft cues.
Back in November 2011 premium soy wax candle brand Rewined launched a new packaging solution created by Charleston-based independent design agency Stitch. I described the project in my original post as neatly resolving the themes of candle and wine craft, vintage and heritage through a diverse but coherent combination of earthy textures, a recycled letter-pressed label, hand stamped stickers, a simple identity solution that draws together origin and local industry through a classic circular crest lock-up with aged and humanist imperfections, alongside a bright ‘wax’ seal token and hand signed detail.
Stitch have recently published images of a number of other brand assets that share and expand on the craft cues and textures of the product with the addition of a lovely two ply, uncoated, unbleached board and a light veneered business card with sticker detail, the brass screws of the catalogue, the deep green of a tape and the grain sack-like qualities of a string-tied canvas bag.
Julia Denes is a designer of handmade contemporary fine jewellery created from high-grade materials. Her visual identity, developed by Australian design agency Studio Sammut, is incredibly simple but delivers a nice balance between classic and craft-technique, contemporary aesthetics, detail, consistency and quality through the well spaced characters of Austin, its smart contrast of sharp and circular serifs, heavy vertical and light horizontal strokes – drawn out by the fine line border of the business card – and the light, geometric and broadly spaced sans-serif letter-forms of the secondary typeface below. A black letter-pressed print treatment delivers a light depression across the surface of a weighty uncoated cream substrate adding craft texture and a tactile quality to the high fashion cues of the typography.
The result has a reductionist sensibility that cleverly communicates the key propositions of material, quality and design across a few simple but communicative assets that appropriately frame the intricacies and organic detail of the jewellery.
Pact is a co-branded venture and partnership between like-minded businesses located in Singapore’s Orchard Central shopping centre. The venture’s visual identity, created by design agency Acre, contrasts the geometry, square terminals and single line weight consistency of a custom ampersand (a simple and universal unifier) and the broadly spaced, neutral sans-serif characters of the logo-type with the organic, dual colour marble finish, uncoated, unbleached material choices, stickers and wood of the collaterals. A simple fusion of fashion and contemporary arts and crafts cues that binds a variety of retailers and services under the themes of evolving, natural and collaborative process and good quality personal service.
Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent design agency Salad was recently commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ new retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, logo-type, colour and illustrated pattern work with a familiar Britishness, the solution delivers a light, playful and traditional theme with subtle and contemporary high-street fashion sensibilities.
Naturepaint is a British brand of ‘earth-friendly’ powdered wall paint formulated from biodegradable, non-toxic, sustainable and locally sourced ingredients. London based studio B&B recently created a new visual identity and packaging solution for the brand which replaces the saturated visual cues of the original with a distinctive duality and contrast of contemporary form and classic type that better reflects the high quality and hardwearing qualities of the paint.
Buffalo Systems is a UK based outdoor clothing brand established by mountaineer Hamish Hamilton that has, over its 30 year history, developed a reputation for creating ‘exceptionally effective and durable outdoor clothing’. Design agency The Consult was recently involved in fine tuning Buffalo System’s brand positioning, delivering a revised and much improved visual identity (alongside new photography) consistently executed across swing tags, campaign materials, point-of-sale and a new website.