Mi&Mall is a new online shopping destination and resource that brings together and supports small to medium designer brands for people interested in fashion, trends and exclusive collections. Based around a simple logo-type, ampersand detail, a pale colour palate and a tactile print and material choice, their visual identity, created by Spanish multidisciplinary design studio Atipo, mixes high fashion cues and craft aesthetics to deliver style and exclusivity with a sense of handmade quality and individuality.
Minke is a Tokyo homeware store that stocks hard to find designer objects and furniture. The store’s identity, created by New York based design firm Studio Lin, neatly resolves the classic and the contemporary, the structured and the anarchic, creativity and practicality through a union of bold serif, modernistic structure, random geometric detail and a bright but restrained primary colour palette.
Quarterly Co. describes itself as ‘a new way to connect with the people you follow and find interesting’ and is an on-line subscription based service that delivers, on a quarterly basis, curated products selected by influential bloggers, designers and artists. Each package is built around a unique concept or story reflective of the philosophies of each contributor providing the subscriber with a tangible link to the people they follow in the digital world. Contributors include, among others, Amanda Hesser & Merrill Stubbs, Josh Rubin & Evan Orensten (from Cool Hunting) and Tina Roth Eisenberg (from Swissmiss). Quarterly’s visual identity, created by web, app and brand design studio Oak (who also developed the service), is an interesting combination of a utilitarian postal aesthetic, retro illustrative details, badge and san serif logo-type.
Phillip Boulding is a UK based jewellery business that crafts and retails bespoke pieces for both the male and female markets. The brand’s identity, created by multi-disciplinary, digital design consultancy Stylo, utilises an elegant PB monogram across a sophisticated combination of a blue and copper stationery treatment that really captures the individuality, quality and crafted nature of the collection.
HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and this year was responsible for creating the packaging for the new bedding range ‘Dekbed’. Following the playful and loose illustrative style utilised across other Hema ranges, Studio Kluif has crafted a detailed ‘to-bed’ visual narrative confidently executed in a single colour.
SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me (Richard Baird) last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
I have been lucky enough to contribute a review of Dulux’s new global identity to my favourite blog Brand New, a site that features opinions on corporate brand identity work and part of the broader Under Consideration website which includes the blogs For Print Only, Art of the Menu and Quipsologies.
Click here to read my review.
Catalina Fernandez is a San Pedro (MX) based pastry shop that began life in 1988 as a home bakery. Following continued growth, new customers and the opening of more premises, Catalina Fernandez approached independent design agency Anagrama to develop a more eloquent and sophisticated brand proposition.
Bulbo is a San Pedro, (MX) based boutique lighting shop that specialises in high-end products and interior planning. The brand approached independent design agency Anagrama to develop a visual identity that would unite the company’s experience of light and space with the contemporary elegance of their products.