Logo and Branding: New Zealand Antarctic Research Institute
Posted: August 30, 2012 Filed under: Science & Research | Tags: Antarctica, Art, branding, Branding News, BRR, design, environment, graphic design, identity, logo, logo news, logo-type, New Zealand Antarctic Research Institute, Research, science, typography Leave a comment »
Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent’. The institute’s new identity, which replaces an illustrative fern and penguin mark, was designed by Auckland based BRR and delivers a broader and more scientific sensibility through symbology, metaphor, simple geometry, monochromatic colour and a neutral typeface.
