Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.
Spoorbeeld is a on-line document, created by Bureau Spoorbouwmeester, that outlines the design policies of Dutch railway infrastructure from the perspective of the traveler and provides legal guidance to both government and the private sectors. Spoorbeeld’s identity, visual language, stationery and digital presentation, developed by Amsterdam-based graphic design studio Lava, mixes industry, utility and accessibility through a flat colour palette, modular, stencil cut logo-type and simple digital tablet-based format.
Breakwater is a Swedish logistics company that services the marine cargo sector. Their visual identity and stationery, created by Gothemburg-based studio Lundgren + Lindqvist, brings together the themes of open sea, systems and cargo through the vertical and horizontal intersection of a geometric sans serif, simple grid-based layout, plenty of space and a vivid blue and icy white colour palette.
Simplified Sending is a complete package and post solution from New Zealand’s postal authority that simplifies the process of sending parcels to anywhere in the country. Created by Designworks the result is an interesting mix of utilitarian functionality, contrasting illustrative flourish and a monochromatic colour palette that takes the expected black on white print treatment and confidently inverts it.
Coyote is a Chicago based third party logistics business working across a variety of industry sectors and boasts a network density unlike its competitors. Coyote commissioned independent and international brand development agency Moving Brands to create an identity that would represent the company’s dynamic work force and their energetic forward momentum.
The Shipping Guru is a Finnish consultancy specialising in ship-broking and sea logistics, their new identity developed by Helsinki based brand development agency Werklig, blends a clear maritime sensibility with an iconic ‘G’ logo-mark.
Striptind is a provider of guided deep sea fishing experiences based in the Artic surroundings of Kjøllefjord Norway. Their new minimal identity designed by Neue (famous for their interactive Visit Nordkyn work) was inspired by the exclusive nature of halibut and the prospect that there is ‘always a bigger fish to be caught’.
HOP is an electronic card based ticketing solution introduced by Auckland Transport and developed to simplify payment across all of its public transport services. The branding and marketing campaign was designed and implemented by Designworks a full service design agency with offices in Auckland, Wellington and Christchurch, New Zealand.
The Norwegian Shipowners’ Association is a group of businesses that collectively employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s identity, created by Oslo based design agency Neue (famous for their interactive Visit Nordkyn work), captures the open sea and sense of knowledge and experience with a two colour square and classic serif combination.
Eurostar is a high speed train service through the channel tunnel linking London, Paris and Brussels, owned by Eurotunnel it was opened in 1994. With expected growth this year through acquisitions and line extensions Eurostar have announced that they will be re-branding the service to suitably reflect this new expansion.